Customer churn: why customers leave and how to prevent it
Posted: Sat Apr 19, 2025 9:33 am
When you contact them, be sure to summarize the highlights of your sales pitch once again and remind your prospect exactly how your product or service will benefit them.
7. Know when to move on
If your prospect isn't ready to sign yet, do everything you can to revive the deal by doing the following:
Contact them to see if they have any further questions.
Ask about the next step they would like to take
Ask directly if they are still interested in doing business
Once you conclude the sale isn't going to close, move it to your cold storage and document the experience in your customer relationship management (CRM) tool so you can apply what you've learned (and possibly reestablish contact) in the future.
RAIN Group President Mike Schultz recommends staying in constant contact:
“Stay focused, persevere in your outreach efforts, and provide self employed database value to buyers in your sales conversations. You'll soon see an increase in sales revenue.”
Recommended reading
Techniques for closing sales in different industries
While the steps outlined above are suitable for most businesses, salespeople in some industries, such as SaaS, finance, and real estate, may need additional sales tactics .
How to close a SaaS sale
Because potential customers sometimes view SaaS products as nice-to-haves rather than must-haves, you may need to do some extra work to establish the relationship between their pain points and your solution.
SaaS
One way to do this is by asking a series of targeted questions during your sales presentation or negotiation.
7. Know when to move on
If your prospect isn't ready to sign yet, do everything you can to revive the deal by doing the following:
Contact them to see if they have any further questions.
Ask about the next step they would like to take
Ask directly if they are still interested in doing business
Once you conclude the sale isn't going to close, move it to your cold storage and document the experience in your customer relationship management (CRM) tool so you can apply what you've learned (and possibly reestablish contact) in the future.
RAIN Group President Mike Schultz recommends staying in constant contact:
“Stay focused, persevere in your outreach efforts, and provide self employed database value to buyers in your sales conversations. You'll soon see an increase in sales revenue.”
Recommended reading
Techniques for closing sales in different industries
While the steps outlined above are suitable for most businesses, salespeople in some industries, such as SaaS, finance, and real estate, may need additional sales tactics .
How to close a SaaS sale
Because potential customers sometimes view SaaS products as nice-to-haves rather than must-haves, you may need to do some extra work to establish the relationship between their pain points and your solution.
SaaS
One way to do this is by asking a series of targeted questions during your sales presentation or negotiation.