Below we see how the three terms are related
Posted: Sat Apr 19, 2025 9:14 am
Braze's Customer Engagement tool created a " Customer Engagement Index " that divides brands into three maturity levels. These are:
Active brands. Brands that are beginning to recognize the importance of engagement, focusing on single campaigns and channels with limited metrics.
Accelerated brands. Experimental brands with solid metrics that focus on campaigns but lack a comprehensive view of engagement across all platforms and channels.
Leading brands. High-performing brands that prioritize cross-functional workflows and data-driven engagement across customer lifecycle stages .
The CE Index has tangible results for leading brands with a mutual commitment to customers, as 85% of these brands exceed their revenue targets.
Compared to less mature brands, these customer-centric companies also experience:
Nearly 60% more sessions per user (a key engagement metric)
An approximate 73% increase in purchases per user
30% higher 90-day retention rate
Research indicates that effective customer engagement can translate into real business results that help you manage your bottom line .
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Why do you need different customer engagement strategies throughout their journey?
Customer motivations vary depending on their level gambling data russia of brand loyalty. The way you engage a loyal customer will be different from the way you engage someone who's just learning about your company.
In fact, there are five distinct stages in the customer journey , each of which requires unique tactics:
Awareness . Potential customers become familiar with your brand.
Consideration. Potential customers evaluate your offer and compare it to your competitors'.
Decision. New customers commit to purchasing your product or service.
Retention. Long-term, committed customers continue to buy from your company.
Advocacy. Satisfied customers who promote your brand to friends and family are called brand ambassadors.
At first, you have to work hard to prove to a new customer that your brand is worth buying. A library of useful content, an engaging social media presence, and a guided onboarding process can encourage potential customers to buy and thus increase your conversion rate.
Active brands. Brands that are beginning to recognize the importance of engagement, focusing on single campaigns and channels with limited metrics.
Accelerated brands. Experimental brands with solid metrics that focus on campaigns but lack a comprehensive view of engagement across all platforms and channels.
Leading brands. High-performing brands that prioritize cross-functional workflows and data-driven engagement across customer lifecycle stages .
The CE Index has tangible results for leading brands with a mutual commitment to customers, as 85% of these brands exceed their revenue targets.
Compared to less mature brands, these customer-centric companies also experience:
Nearly 60% more sessions per user (a key engagement metric)
An approximate 73% increase in purchases per user
30% higher 90-day retention rate
Research indicates that effective customer engagement can translate into real business results that help you manage your bottom line .
Recommended reading
Why do you need different customer engagement strategies throughout their journey?
Customer motivations vary depending on their level gambling data russia of brand loyalty. The way you engage a loyal customer will be different from the way you engage someone who's just learning about your company.
In fact, there are five distinct stages in the customer journey , each of which requires unique tactics:
Awareness . Potential customers become familiar with your brand.
Consideration. Potential customers evaluate your offer and compare it to your competitors'.
Decision. New customers commit to purchasing your product or service.
Retention. Long-term, committed customers continue to buy from your company.
Advocacy. Satisfied customers who promote your brand to friends and family are called brand ambassadors.
At first, you have to work hard to prove to a new customer that your brand is worth buying. A library of useful content, an engaging social media presence, and a guided onboarding process can encourage potential customers to buy and thus increase your conversion rate.