Cost of goods sold too high

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Unsustainable expansion : many brands open new stores to “guard the territory”, without a real market analysis and without considering long-term profitability.

the obsession with high-quality ingredients and DOP certifications leads to an increase in the cost of products, which negatively impacts profit margins.

Can franchising be the solution to the restaurant crisis?
Catering Crisis? Franchising is the Solution

Restaurant franchising is proving to be a winning strategy to overcome many of the critical issues that affect large restaurant chains. This model allows for the format to be standardized , introducing clear and replicable operating procedures that minimize waste and optimize cost management. Another rich people data great advantage is the reduction in the impact of fixed costs : unlike traditional chains, the economic burden of rent falls on the franchisees , lightening the balance sheets of the parent company.

Furthermore, franchising allows for more efficient staff management , with each store calibrating the number of employees based on its actual needs, avoiding redundancies and waste of resources. This approach promotes sustainable growth , ensuring controlled and profitable expansion without the need for continuous direct investments. Finally, digital innovation and automation play a crucial role: advanced tools such as CRM, digital orders and centralized supply management improve operational efficiency, reducing costs and increasing the brand's competitiveness.