Key points of this article
Posted: Sat Apr 19, 2025 7:24 am
Satisfied customers are good for your business. In fact, according to studies , customers who perceive poor service tend to be less loyal and more likely to switch companies compared to those whose perception of service exceeds their expectations. It's important to note that customers willing to pay more stop doing so if the quality of customer service declines.
By being aware of your sales interactions, you can improve your experience throughout the entire customer lifecycle. One popular way to do this is to understand and map the customer journey at each stage of the process.
However, it's easy to feel overwhelmed by the sheer number of customer journey map templates out there. Not only do they differ in style, but many also differ in purpose (e.g., understanding the current customer journey versus predicting a future one).
This article will analyze eight customer journey map styles so you can understand which one is right for your business, situation, and goals.
So what exactly is customer journey mapping? Below, we'll zalo database explore some examples.
Recommended reading
What is contact management? And how to optimize it.
Learn more about customer journey mapping techniques, including:
Current State Mapping. Identify roadblocks and optimize positive customer experiences.
Future State Planning. Strategize improved journeys to proactively meet customer needs.
Circular Mapping. Focus on customer retention by viewing the journey as a continuous cycle.
Pipedrive helps you analyze and optimize customer journeys, improving customer satisfaction and business performance. Try Pipedrive free for 14 days.
1. Current State: Ideal for a general understanding of the customer experience
By being aware of your sales interactions, you can improve your experience throughout the entire customer lifecycle. One popular way to do this is to understand and map the customer journey at each stage of the process.
However, it's easy to feel overwhelmed by the sheer number of customer journey map templates out there. Not only do they differ in style, but many also differ in purpose (e.g., understanding the current customer journey versus predicting a future one).
This article will analyze eight customer journey map styles so you can understand which one is right for your business, situation, and goals.
So what exactly is customer journey mapping? Below, we'll zalo database explore some examples.
Recommended reading
What is contact management? And how to optimize it.
Learn more about customer journey mapping techniques, including:
Current State Mapping. Identify roadblocks and optimize positive customer experiences.
Future State Planning. Strategize improved journeys to proactively meet customer needs.
Circular Mapping. Focus on customer retention by viewing the journey as a continuous cycle.
Pipedrive helps you analyze and optimize customer journeys, improving customer satisfaction and business performance. Try Pipedrive free for 14 days.
1. Current State: Ideal for a general understanding of the customer experience