The 10 biggest enticements that will get you contacts
Posted: Sat Apr 19, 2025 6:02 am
Building a relationship – if you manage to capture a reader’s interest, they may become your customer, not just a one-time one, but a regular one. In turn, you gain a “soulmate” who will be happy to subscribe to your newsletters, share your content, and recommend you.
Did you think that it would be enough to write an article once in a while and send it to all parties? It's not that simple. First, map out what the customer you want to target with your magnet wants, and then send it to them. From practice, we can recommend the following 10 lead magnets that have already proven themselves for many entrepreneurs and attracted customers to them:
E-book – a book (free in electronic form) that deals with a topic in your field and in which you incorporate links to your products and services.
Document template – Few people want to search for forms when they head to the authorities. If you are writing about a topic that requires “paperwork”, provide the reader with a free downloadable oman email list template of an order, contract or other document.
Guide, instructions – you are certainly familiar with manuals on how to assemble a cabinet or table. Provide the reader with instructions on how to proceed with a certain issue in exchange for an email, perhaps in the form of the much-loved infographic.
Take a look at an example of an infographic that shows the reader how pedestrians are seen on the road in the dark from the perspective of a car driver. (Source: Pražský deník)
Audio, video – an online course or a useful podcast for an email? Who wouldn't like that? Educational videos, but also filmed personal experiences with products or reviews are worth trying!
Recipes, inspiration, ideas - an online cookbook, inspiring photos of famous people wearing clothes that you sell yourself, ideas on how to use your product in practice... inspire the reader with the idea that they must also try your product.
Discount coupon – “Tell us your date of birth and we’ll send you a 50% discount coupon on your birthday.” It sounds tempting. You can play with discounts as you please, customers love them.
Did you think that it would be enough to write an article once in a while and send it to all parties? It's not that simple. First, map out what the customer you want to target with your magnet wants, and then send it to them. From practice, we can recommend the following 10 lead magnets that have already proven themselves for many entrepreneurs and attracted customers to them:
E-book – a book (free in electronic form) that deals with a topic in your field and in which you incorporate links to your products and services.
Document template – Few people want to search for forms when they head to the authorities. If you are writing about a topic that requires “paperwork”, provide the reader with a free downloadable oman email list template of an order, contract or other document.
Guide, instructions – you are certainly familiar with manuals on how to assemble a cabinet or table. Provide the reader with instructions on how to proceed with a certain issue in exchange for an email, perhaps in the form of the much-loved infographic.
Take a look at an example of an infographic that shows the reader how pedestrians are seen on the road in the dark from the perspective of a car driver. (Source: Pražský deník)
Audio, video – an online course or a useful podcast for an email? Who wouldn't like that? Educational videos, but also filmed personal experiences with products or reviews are worth trying!
Recipes, inspiration, ideas - an online cookbook, inspiring photos of famous people wearing clothes that you sell yourself, ideas on how to use your product in practice... inspire the reader with the idea that they must also try your product.
Discount coupon – “Tell us your date of birth and we’ll send you a 50% discount coupon on your birthday.” It sounds tempting. You can play with discounts as you please, customers love them.