Evaluate email campaigns correctly
Posted: Sat Apr 19, 2025 5:48 am
How to calculate unsubscribe rate: (number of unsubscribes ÷ number of emails sent) .
To give you an idea, the average unsubscribe rate is around 0.2%. It's good to note, however, that some recipients may not be interested in our messages but will not go through the unsubscribe process . This will not affect the unsubscribe rate, but it will affect other metrics.
One of the most commonly tracked email metrics is the click-through rate. It shows what proportion of those who received an email used one of the links in the body of the message and clicked on somewhere else.
How to calculate click-through rate: (number of clicks ÷ number of emails delivered) .
The click-through rate clearly shows how many people are interested in you, your services, products offered, etc. On average, it reaches values of around 4%.
How do you know if you're doing email marketing well? By tracking and iraq email list evaluating seven key email marketing metrics. You'll learn how to do that in our e-book.
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Moving a little further, the conversion rate expresses the percentage of those contacted who clicked on one of the links in the email and subsequently performed the desired action - this could be filling out a form, purchasing goods, downloading a document, etc.
How to calculate conversion rate: (number of actions taken ÷ number of emails delivered) .
The conversion rate shows the extent to which your email campaign met its goal . This means that the higher the value, the better.
Other metrics include email bounce rate. We can encounter the same term in website traffic analysis, where this parameter is presented as the bounce rate. In the case of emailing, however, we monitor how many messages were returned for some reason without being delivered to the recipient's mailbox .
The reasons for non-delivery are divided into two groups. Soft bounces occur, for example, when the recipient's mailbox is full or temporarily unavailable , or your message is too large. On the other hand, hard bounces refer to a situation where the message cannot be delivered to the desired address permanently .
To give you an idea, the average unsubscribe rate is around 0.2%. It's good to note, however, that some recipients may not be interested in our messages but will not go through the unsubscribe process . This will not affect the unsubscribe rate, but it will affect other metrics.
One of the most commonly tracked email metrics is the click-through rate. It shows what proportion of those who received an email used one of the links in the body of the message and clicked on somewhere else.
How to calculate click-through rate: (number of clicks ÷ number of emails delivered) .
The click-through rate clearly shows how many people are interested in you, your services, products offered, etc. On average, it reaches values of around 4%.
How do you know if you're doing email marketing well? By tracking and iraq email list evaluating seven key email marketing metrics. You'll learn how to do that in our e-book.
DOWNLOAD FREE E-BOOK
Moving a little further, the conversion rate expresses the percentage of those contacted who clicked on one of the links in the email and subsequently performed the desired action - this could be filling out a form, purchasing goods, downloading a document, etc.
How to calculate conversion rate: (number of actions taken ÷ number of emails delivered) .
The conversion rate shows the extent to which your email campaign met its goal . This means that the higher the value, the better.
Other metrics include email bounce rate. We can encounter the same term in website traffic analysis, where this parameter is presented as the bounce rate. In the case of emailing, however, we monitor how many messages were returned for some reason without being delivered to the recipient's mailbox .
The reasons for non-delivery are divided into two groups. Soft bounces occur, for example, when the recipient's mailbox is full or temporarily unavailable , or your message is too large. On the other hand, hard bounces refer to a situation where the message cannot be delivered to the desired address permanently .