5 most common mistakes in the preheader
Posted: Sat Apr 19, 2025 5:35 am
Only two things will help you get through this selection without any problems - either you and the reader are already good friends and they are looking forward to your email, or you caught their attention with those few words that appeared in their email list. Since the first option is a real mirage of the newsletter desert and finding it is the privilege of a select few, it will probably be necessary to work on the second. Do you now understand the importance of the preheader?
You only get one shot at a newsletter. One small mistake and your email will end up in the trash. Here are five of the most common mistakes we see in preheaders.
Preheader is completely missing
The biggest mistake you can make is to skip the preheader altogether. In that case, you will new zealand email list often see the email text itself or an automatic caption, such as information about how the email was sent or that you can view it in your browser. Well, admit it, you probably won't be too impressed by such information.
The preheader is not original.
Another common mistake is creating a preheader that at first glance shows that no attention has been paid to it. An exception is a copied email subject or completely empty information about the user should read the email. However, there is no reason why the user should do so. Such a preheader will also not interest anyone and certainly will not increase the chance of opening the email .
You only get one shot at a newsletter. One small mistake and your email will end up in the trash. Here are five of the most common mistakes we see in preheaders.
Preheader is completely missing
The biggest mistake you can make is to skip the preheader altogether. In that case, you will new zealand email list often see the email text itself or an automatic caption, such as information about how the email was sent or that you can view it in your browser. Well, admit it, you probably won't be too impressed by such information.
The preheader is not original.
Another common mistake is creating a preheader that at first glance shows that no attention has been paid to it. An exception is a copied email subject or completely empty information about the user should read the email. However, there is no reason why the user should do so. Such a preheader will also not interest anyone and certainly will not increase the chance of opening the email .