vibrant content and bold banners are among the trends in emailing
Posted: Sat Apr 19, 2025 5:30 am
Let's go over the basic elements of an email that you can start with in your A/B testing. In general, you can test almost all parts. Thanks to emailing tools, it's not difficult. But from experience, testing the subject line and sending time brings the most effective results.
Subject and preheader – this duo decides whether your subscribers will open your email or not. When testing, you can work with different tone of communication (neutral, friendly, provocative), length (shorter, longer), personalization (try inserting a salutation) or even word order. In Ecomail, you can easily work with A/B testing when creating a new campaign.
Days and times of sending – there are a number of studies, such as the one from GetResponse, that prove that emails have the highest open rates on Tuesday mornings. However, it must be said that it all depends kuwait email list on your target group, so it will be safer to test the optimal hour and day. For the day and time of sending, it will be more effective to work with more than 2 test groups.
Email visuals – interactive content. However, this does not mean that this has to apply to the recipients of your emails. There is nothing easier than testing it. Build variant A purely on content without images, in variant B let the design prevail. Remember that the email subject, content and calls to action should remain the same.
CTA (call to action) – in an email, recipients should not hesitate for a second about what to do next. That is why the CTA is one of the most important parts of an email. Try different types of buttons, replace them with hyperlinks, and vary the text.
Subject and preheader – this duo decides whether your subscribers will open your email or not. When testing, you can work with different tone of communication (neutral, friendly, provocative), length (shorter, longer), personalization (try inserting a salutation) or even word order. In Ecomail, you can easily work with A/B testing when creating a new campaign.
Days and times of sending – there are a number of studies, such as the one from GetResponse, that prove that emails have the highest open rates on Tuesday mornings. However, it must be said that it all depends kuwait email list on your target group, so it will be safer to test the optimal hour and day. For the day and time of sending, it will be more effective to work with more than 2 test groups.
Email visuals – interactive content. However, this does not mean that this has to apply to the recipients of your emails. There is nothing easier than testing it. Build variant A purely on content without images, in variant B let the design prevail. Remember that the email subject, content and calls to action should remain the same.
CTA (call to action) – in an email, recipients should not hesitate for a second about what to do next. That is why the CTA is one of the most important parts of an email. Try different types of buttons, replace them with hyperlinks, and vary the text.