Learn how to work with CTAs in emailing
Posted: Sat Apr 19, 2025 5:25 am
CTA, call to action. All three terms mean the same thing and their goal is to grab the attention of your email reader and get them to click exactly where you want them to. With a call to action, you show the user the right path to learn more.
Don't forget to include a CTA in your emailing strategy . Consider it a necessary arsenal for a marketer who wants to write not just good, but downright great emails and thus strengthen the company's relationship with the consumer.
How to use CTAs in email marketing to get straight to the point
What is your goal? To make a purchase in your e-shop? To order your service? To download an e-book? Or perhaps to subscribe to your newsletter? Whatever your goal is, you can achieve it with a CTA. For a call to action to work, you should:
Personalize – write directly for your target customer, in their france email list tone of voice , seriously or with humor, appropriate to their age.
Don’t overdo it with CTAs – if you’re asking your email recipient to download bonus content, follow you on social media , buy a product, and read an article, they’re unlikely to take any of the desired actions. Set a primary goal and use a CTA to guide them to it. But there’s no reason to use multiple calls to action as long as they don’t conflict with your primary goal.
You can even point out the call to action multiple times – increase the chance that the recipient will actually do what you want. Don't be afraid to use the CTA multiple times in the same text, ideally in different forms (such as a button, link, URL listing, etc.). This will maximize the chance that your contact will respond to the call to action.
Don't forget to include a CTA in your emailing strategy . Consider it a necessary arsenal for a marketer who wants to write not just good, but downright great emails and thus strengthen the company's relationship with the consumer.
How to use CTAs in email marketing to get straight to the point
What is your goal? To make a purchase in your e-shop? To order your service? To download an e-book? Or perhaps to subscribe to your newsletter? Whatever your goal is, you can achieve it with a CTA. For a call to action to work, you should:
Personalize – write directly for your target customer, in their france email list tone of voice , seriously or with humor, appropriate to their age.
Don’t overdo it with CTAs – if you’re asking your email recipient to download bonus content, follow you on social media , buy a product, and read an article, they’re unlikely to take any of the desired actions. Set a primary goal and use a CTA to guide them to it. But there’s no reason to use multiple calls to action as long as they don’t conflict with your primary goal.
You can even point out the call to action multiple times – increase the chance that the recipient will actually do what you want. Don't be afraid to use the CTA multiple times in the same text, ideally in different forms (such as a button, link, URL listing, etc.). This will maximize the chance that your contact will respond to the call to action.