Buyer Persona and Buyer Journey
Posted: Sun Apr 06, 2025 8:14 am
Before writing any content, you should know who you're writing to. For example, imagine you own a business that sells technology equipment, including smartphones.
“Buyer persona and Buyer Journey are two pillars of #InboundMarketing.”
Now, a potential client named Pedro dropped his phone in the water, phone number library which means Pedro has a problem.
What are the common questions this character might ask? They might start by searching "how to dry a smartphone" to fix it, but they try everything and the phone still won't turn on.
Google results
Pedro then begins to look for other solutions. What solutions can your business provide Pedro at this point in his problem?
Knowing that Pedro isn't going to search for your store by its exact name yet, he might start by searching for "waterproof smartphone" or "top 10 phones of 2016."
There you can find out that you have all those phones in your store an.
“Buyer persona and Buyer Journey are two pillars of #InboundMarketing.”
Now, a potential client named Pedro dropped his phone in the water, phone number library which means Pedro has a problem.
What are the common questions this character might ask? They might start by searching "how to dry a smartphone" to fix it, but they try everything and the phone still won't turn on.
Google results
Pedro then begins to look for other solutions. What solutions can your business provide Pedro at this point in his problem?
Knowing that Pedro isn't going to search for your store by its exact name yet, he might start by searching for "waterproof smartphone" or "top 10 phones of 2016."
There you can find out that you have all those phones in your store an.