Origins of Inbound Marketing
Posted: Sun Apr 06, 2025 7:25 am
Now, I'll share a little history with you: Seth Godin, in his book " Permission Marketing: Turning Strangers into Friends, and Friends into Customers," published in 1999, predicted the shift in consumer culture.
"Consumers will only give a company permission whatsapp number list to communicate with them if they know what they'll gain in return. Advertisers must compensate users, explicitly or implicitly, for paying attention to their messages."
According to Godin, consumers no longer want brands to interrupt their lives with messages they don't care about. That's why inbound marketing was born.
In 2005, Brian Halligan and Dharmesh Shah noticed that most companies were falling behind the changing consumer habits, and that's when they decided to create HubSpot.
Halligan and Shah create a strategy that allows the user to have the best shopping experience without spam ads, intrusive TV commercials, print ads, cold calls, etc.
With Inbound Marketing, they provided solutions to clients' problems through the creation of blogs, e-books, and white papers with content that potential clients might enjoy.
“#InboundMarketing is completely changing the way we do business in today's world.”
"Consumers will only give a company permission whatsapp number list to communicate with them if they know what they'll gain in return. Advertisers must compensate users, explicitly or implicitly, for paying attention to their messages."
According to Godin, consumers no longer want brands to interrupt their lives with messages they don't care about. That's why inbound marketing was born.
In 2005, Brian Halligan and Dharmesh Shah noticed that most companies were falling behind the changing consumer habits, and that's when they decided to create HubSpot.
Halligan and Shah create a strategy that allows the user to have the best shopping experience without spam ads, intrusive TV commercials, print ads, cold calls, etc.
With Inbound Marketing, they provided solutions to clients' problems through the creation of blogs, e-books, and white papers with content that potential clients might enjoy.
“#InboundMarketing is completely changing the way we do business in today's world.”