Create your social media strategy
Posted: Sat Apr 05, 2025 6:40 am
Simply posting on Social Media in your spare time will keep your social activity going, but it won’t achieve your goals. It’s important to develop a social media strategy from the start to orient your posts toward a specific plan of action. Get creative and adjust your goals to align with the different operational features on each social platform.
So what are your goals? Your top priority might be to get donations, have successful engagement, acquire volunteers, or maybe you’re promoting an event. List all of your goals and then develop a strategy for each social media platform that will reach the widest audience and motivate action. As a nonprofit, you’re committed to creating action for your buy phone number list community and cause, so you should regularly include a call to action with links and content.
Your plan should outline how often you want to post, and you should create posts regularly. Studies show that the more you post, the more engagement you’ll get, and it’s a good rule of thumb to limit your posts to five per day so people don’t feel like they’re being stalked or spammed. Try using a social media scheduler to target posts to your largest audience during the busiest parts of the day. You want your audience to know that you’re responsive, active, and that your content is fresh.
If you’re having trouble coming up with a concrete plan or aren’t sure how to implement a strategy, look at some success stories or review a competitor ’s existing strategy . There are plenty of nonprofits with stories to tell, and you can see the campaigns that helped them reach their goals. Take note of how these organizations established their needs, stayed consistent, and provided resources to drive giving.
Develop your social media team
A dedicated team with experience in the Social Media world can work consistently for successful campaigns. If you have the resources, you can hire a dedicated social media strategist or an entire team for large organizations and campaigns. You can even use your own volunteers eager to help your cause as extra hands to manage your social media accounts.
If your nonprofit is active in your local community, try partnering with a local social media or digital marketing agency . They may be able to provide a deal for local businesses or nonprofits. Plus, it’s always nice to support local businesses.
In addition to organizing a social media team, you should implement policies and guides that each team member must follow. Having clear and concise policies will maintain structure, fluidity, flexibility, and a consistent voice across all social media platforms.
Try to include the following practices for your social media team:
Create a hierarchy and/or delegate tasks for team members. This may include having one person oversee all social media platforms and others managing the respective accounts they are most familiar with.
Have a transparent directory of team members and their roles, including contact information so everyone can communicate successfully
Provide guidance for each social account that includes the company’s voice and tone, how to behave on the accounts, and what is expected. This can include a long-term guide, a content calendar, and even a weekly guide as goals are constantly evolving.
Establish security protocols along with your account login information.
Create a crisis communications plan. How will you change your intervention and tone during major events and sensitive situations?
Provide all relevant laws, copyright, confidentiality and privacy policies for each social platform.
So what are your goals? Your top priority might be to get donations, have successful engagement, acquire volunteers, or maybe you’re promoting an event. List all of your goals and then develop a strategy for each social media platform that will reach the widest audience and motivate action. As a nonprofit, you’re committed to creating action for your buy phone number list community and cause, so you should regularly include a call to action with links and content.
Your plan should outline how often you want to post, and you should create posts regularly. Studies show that the more you post, the more engagement you’ll get, and it’s a good rule of thumb to limit your posts to five per day so people don’t feel like they’re being stalked or spammed. Try using a social media scheduler to target posts to your largest audience during the busiest parts of the day. You want your audience to know that you’re responsive, active, and that your content is fresh.
If you’re having trouble coming up with a concrete plan or aren’t sure how to implement a strategy, look at some success stories or review a competitor ’s existing strategy . There are plenty of nonprofits with stories to tell, and you can see the campaigns that helped them reach their goals. Take note of how these organizations established their needs, stayed consistent, and provided resources to drive giving.
Develop your social media team
A dedicated team with experience in the Social Media world can work consistently for successful campaigns. If you have the resources, you can hire a dedicated social media strategist or an entire team for large organizations and campaigns. You can even use your own volunteers eager to help your cause as extra hands to manage your social media accounts.
If your nonprofit is active in your local community, try partnering with a local social media or digital marketing agency . They may be able to provide a deal for local businesses or nonprofits. Plus, it’s always nice to support local businesses.
In addition to organizing a social media team, you should implement policies and guides that each team member must follow. Having clear and concise policies will maintain structure, fluidity, flexibility, and a consistent voice across all social media platforms.
Try to include the following practices for your social media team:
Create a hierarchy and/or delegate tasks for team members. This may include having one person oversee all social media platforms and others managing the respective accounts they are most familiar with.
Have a transparent directory of team members and their roles, including contact information so everyone can communicate successfully
Provide guidance for each social account that includes the company’s voice and tone, how to behave on the accounts, and what is expected. This can include a long-term guide, a content calendar, and even a weekly guide as goals are constantly evolving.
Establish security protocols along with your account login information.
Create a crisis communications plan. How will you change your intervention and tone during major events and sensitive situations?
Provide all relevant laws, copyright, confidentiality and privacy policies for each social platform.