Advertising campaigns of all kinds: Learn about the different types that exist!
Posted: Sat Dec 21, 2024 5:17 am
Imagine the advertising world as a big zoo, full of creative ideas and strategies that are divided into different species. But what makes one species different from another?
It is a set of creative efforts that are made to achieve an objective through persuasion . What makes a campaign a campaign is that it follows a strategy.
Keep in mind that there is no set number of actions that make bahrain email list 191152 contact leads up an ad . Likewise, duration, audience, reach, media, budget, and other aspects can vary greatly from one campaign to another.
What types of advertising campaigns exist?
Now, let's take a tour of the advertising zoo
Campaigns according to the nature of the product:
1. Propaganda
Here we see non-commercial campaigns: they promote ideas and/or people. Some examples are campaigns for and against abortion, those that promote women's rights, those that invite people to vote for a party or candidate, etc.
Here you can see a couple of cases , such as Barack Obama's 2008 campaign.
types of advertising campaigns
Source: Portland Press Herald
2. Social or civic
These campaigns are not commercial either. Their purpose is to encourage or change certain behaviors, such as caring for the environment or quitting smoking.
An example is this UNICEF campaign: “Every Life Counts” , which seeks to improve the conditions of newborns in low-income countries:
types of advertising campaigns
Source: Unicef
3. Institutional
They can be confused with social media, but the latter do have a commercial purpose. Their objective is to cultivate a good image for a brand or company, sometimes through supporting good causes.
It is a set of creative efforts that are made to achieve an objective through persuasion . What makes a campaign a campaign is that it follows a strategy.
Keep in mind that there is no set number of actions that make bahrain email list 191152 contact leads up an ad . Likewise, duration, audience, reach, media, budget, and other aspects can vary greatly from one campaign to another.
What types of advertising campaigns exist?
Now, let's take a tour of the advertising zoo
Campaigns according to the nature of the product:
1. Propaganda
Here we see non-commercial campaigns: they promote ideas and/or people. Some examples are campaigns for and against abortion, those that promote women's rights, those that invite people to vote for a party or candidate, etc.
Here you can see a couple of cases , such as Barack Obama's 2008 campaign.
types of advertising campaigns
Source: Portland Press Herald
2. Social or civic
These campaigns are not commercial either. Their purpose is to encourage or change certain behaviors, such as caring for the environment or quitting smoking.
An example is this UNICEF campaign: “Every Life Counts” , which seeks to improve the conditions of newborns in low-income countries:
types of advertising campaigns
Source: Unicef
3. Institutional
They can be confused with social media, but the latter do have a commercial purpose. Their objective is to cultivate a good image for a brand or company, sometimes through supporting good causes.