We regularly get a fright. Because my goodness , what a mess some social media agencies can make of LinkedIn campaigns. Copy-paste Facebook, right? But it's not that simple. Advertising on LinkedIn is a whole different ball game! For example, we regularly see that companies and organizations are letting tens of thousands of euros disappear down the drain each year. But how do you, as a client/advertiser, know whether you are working with someone who really knows what's going on? To give you some insight, this article contains a list of 7 points that regularly go wrong with advertising campaigns on LinkedIn.
Believe us, in practice there are often many more things that are not in order. But these are the most special lead important ones. Will you immediately grab your LinkedIn Campaign Manager? We assume that you have been given full access to it by your agency. Then you can immediately see if these 7 mistakes also play a role in your account.
1. The conversion measurement is not (properly) set up
2. All campaigns are in the default campaign group
3. Lack of a bidding strategy
4. No testing is done
5. Lack of benchmarks
6. There is no periodic optimization
7. They don't know who AJ is
LinkedIn campaign management on cracked computer screen, coffee cup falling over.