10. Follow Up on Your Blogger Outreach Emails
Posted: Tue Dec 24, 2024 5:39 am
10. Follow Up on Your Blogger Outreach Emails
Right, right… you know that successful bloggers (and marketers, editors, publishers at top brands & websites) are all busy people.
The reality of our digital world today is that we’re more distracted than ever. And research shows that long-form content is becoming increasingly more important to ranking high in organic search—meaning that bloggers are having to spend more time on content creation than ever before, too.
It’s safe to assume that we’re all short on time. That means you should assume the need to albania phone number material up on your outreach emails in most cases—especially if you haven’t yet established a personal brand for yourself within your niche.
The success of your campaigns will be measured by your follow up game.
Steli Efti, Co-Founder of Close.com has a very simple follow up philosophy that he’s used to build a multi-million dollar startup, and it applies well to outreach too.
He shares, “I follow up as many times as necessary until I get a response. I don’t care what the response is as long as I get one. If someone tells me they need another 14 days to get back to me, I will put that in my calendar and ping them again in 14 days. If they tell me they’re busy and they don’t have time right now, I will respond and ask them when they feel like a good time would be for me ping them. The key here is to actually keep following up. If someone tells me they are not interested—I leave them alone. But here is the kicker—if they don’t respond at all, I will keep pinging them until they do. And trust me, they always do.”
Steli goes on to share a story about how it took him 48 follow up attempts to get a potential investor to reply to him. Many months later, his persistence paid off and that person ended up investing.
Want to become a master at following up? Take a page out of sales master @steli's book and "follow up until you get a response.
Click To Post on
Follow up until you get a definitive answer to your emails.
Now, let’s walk through a couple of examples to break down what successful follow ups look like in the context of blogger outreach.
Here’s an example of a really fun follow up email I got from Andriana Moskovska at Go Remotely:
Right, right… you know that successful bloggers (and marketers, editors, publishers at top brands & websites) are all busy people.
The reality of our digital world today is that we’re more distracted than ever. And research shows that long-form content is becoming increasingly more important to ranking high in organic search—meaning that bloggers are having to spend more time on content creation than ever before, too.
It’s safe to assume that we’re all short on time. That means you should assume the need to albania phone number material up on your outreach emails in most cases—especially if you haven’t yet established a personal brand for yourself within your niche.
The success of your campaigns will be measured by your follow up game.
Steli Efti, Co-Founder of Close.com has a very simple follow up philosophy that he’s used to build a multi-million dollar startup, and it applies well to outreach too.
He shares, “I follow up as many times as necessary until I get a response. I don’t care what the response is as long as I get one. If someone tells me they need another 14 days to get back to me, I will put that in my calendar and ping them again in 14 days. If they tell me they’re busy and they don’t have time right now, I will respond and ask them when they feel like a good time would be for me ping them. The key here is to actually keep following up. If someone tells me they are not interested—I leave them alone. But here is the kicker—if they don’t respond at all, I will keep pinging them until they do. And trust me, they always do.”
Steli goes on to share a story about how it took him 48 follow up attempts to get a potential investor to reply to him. Many months later, his persistence paid off and that person ended up investing.
Want to become a master at following up? Take a page out of sales master @steli's book and "follow up until you get a response.
Click To Post on
Follow up until you get a definitive answer to your emails.
Now, let’s walk through a couple of examples to break down what successful follow ups look like in the context of blogger outreach.
Here’s an example of a really fun follow up email I got from Andriana Moskovska at Go Remotely: