Useful exercises for future copywriters

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Copywriting is one of the most sought-after professions today. It is an occupation that is not new (since there is a product that is sold, there is also a sales message that accompanies it), but it has undergone a great transformation - almost an evolution. Namely, most copywriting activities today have moved online.

In the ad for the job of a copywriter, specific formal education will generally not be indicated, because it is a job that requires a little bit of everything: creativity, knowledge of how social networks function, familiarity telegram data with current trends, awareness of SEO, the talent to present information in a clear and concise manner or to talk about a specific product or service at length, while keeping the readers' attention. An enviable knowledge of grammar and spelling is a given, and knowledge of foreign languages ​​is a bonus. A lot is generally expected of a copywriter, and he has to look for this knowledge and information independently from different sources.

Copywriters often encounter the problem of the impossibility of practical application of acquired knowledge. A talented and ambitious copywriter will not progress if he does not get the opportunity to apply his skills in practice. Companies are generally looking for experienced copywriters, and they often ask for a portfolio (a list of clients whose campaigns you have worked on so far) as an attachment to your resume. A copywriter will often receive a trial assignment from a potential employer, in order to prove his abilities. To develop their skills in practice, future copywriters can practice useful exercises. The result of practice will be reflected in the increased speed and dexterity of doing work, as well as in the growth of self-confidence.

What exercises are useful for future copywriters?

1. Designing existing ads

At first glance it may seem like a waste of time - why try to reinvent an ad that already exists? However, it's a mental exercise that will help make coming up with compelling copy a routine.