Where can you find the search partner settings?
Posted: Mon Dec 23, 2024 10:43 am
When creating a campaign or in the campaign settings, you can choose networks. By default, the extension for Google search partners and the Display network is checked. Google sees the benefits of using these extensions, which is why this option is always included. However, depending on your business objectives and budgets, it can be valuable to only use the search network and exclude search partners. Exclude search partners in Bing?
Find search partners in Google Ads settings
Benefits of Using Google Search Partners
By showing your ads in more places than email list b2b just the Google search network, you increase your reach and visibility. Many advertisers choose to disable search partners, which often results in less competition. This often allows you to generate traffic for lower click prices. In other words, by expanding to the search network, you can achieve better results within your campaign.
Also read: 13 tips to improve the conversion of your Google Ads campaign
Disadvantages of Using Google Search Partners
The main disadvantage of using search partners for marketers is the lack of transparency and optimization possibilities. Google does not list which websites these are, and there are no options to exclude placements, like in the Display Network. There are also no options to adjust bids based on data. In short, search partners does not offer the optimization possibilities that the search network does. So you are completely dependent on the algorithm to contribute to your results.
Find search partners in Google Ads settings
Benefits of Using Google Search Partners
By showing your ads in more places than email list b2b just the Google search network, you increase your reach and visibility. Many advertisers choose to disable search partners, which often results in less competition. This often allows you to generate traffic for lower click prices. In other words, by expanding to the search network, you can achieve better results within your campaign.
Also read: 13 tips to improve the conversion of your Google Ads campaign
Disadvantages of Using Google Search Partners
The main disadvantage of using search partners for marketers is the lack of transparency and optimization possibilities. Google does not list which websites these are, and there are no options to exclude placements, like in the Display Network. There are also no options to adjust bids based on data. In short, search partners does not offer the optimization possibilities that the search network does. So you are completely dependent on the algorithm to contribute to your results.