A traditional shopping day in the United States, Black Friday has also become a tradition in Brazil. Designed to boost sales leading up to American Thanksgiving, a day when gifts are traditionally exchanged, Black Friday is one of the most anticipated events of the year there.
Here in Brazil, following the American model, it takes place on the 4th Friday of the month, which in 2018 will be November 23rd. Even without the exchange of gifts, Black Friday is one of the best opportunities for companies and consumers before Christmas.
To ensure that your sales are even better, we have put together 4 essential tips for anyone who wants to have a year-end full of new business.
Content
Prepare for Black Friday discounts and offers in advance
Make a Marketing Campaign
Ensure Impeccable Service
Take care of your Performance
Prepare for Black Friday discounts and offers in advance
To establish an even more loyal relationship between your brand and the consumer, the first step is to offer genuine deals on Black Friday. It is quite common for the advantages offered on the date to not be that great. Over the years, consumers have learned to research before Black Friday to ensure they buy from stores that actually offer attractive discounts.
Planning is essential for this. Determining which products will be cpa mailing list offered and how much the margin will be is the first step in developing a marketing campaign.
Make a Marketing Campaign
Your customers need to know about your promotions, right? It's worth putting together a strategy for an efficient marketing campaign for such an important date. Running an email marketing campaign helps keep your brand in the consumer's mind, making it easier for them to pursue your product or service at the time of purchase.
And it doesn't matter if your business is virtual or physical: a marketing campaign is essential for any business.
Ensure Impeccable Service
Customer service on busy days can be chaotic – both for physical and online stores.
Ensuring that your team is prepared to serve customers with the same level of excellence as on a regular basis requires planning and training.
For those who have a virtual business, it is worth having a team prepared for technical support, both in the days leading up to the date and, especially, on the day of Black Friday.
Customer service is one of the ways to build customer loyalty and ensure that they will do business with your brand again. Don’t miss out on this opportunity!
Take care of your Performance
This tip is very important for those who have an online business: the performance of your server and your online store must be the same as on normal days. It is quite common for stores to lose business due to system instability and slow purchasing processes: the customer gives up and goes to another supplier.
To ensure that this does not happen during a day with a higher number of accesses and increased traffic, your company must look for solutions that can reduce the possibility of problems, such as having a dedicated link.
The dedicated link ensures that your data transmission network remains stable since it will not be shared with other users. This ensures even greater security during transactions carried out electronically.
To sell even more on Black Friday, learn about this and other solutions for your company. Access now .