Google Analytics
Posted: Mon Dec 23, 2024 10:29 am
Another solution for marketing without third-party cookies could be so-called 'data clean rooms'. In such a data clean room, two organizations, for example an advertiser and a publisher, upload their first-party data. The data is then encrypted using various privacy protection measures. Both parties receive the ultimately shared information in the form of aggregated reports.
Creating data clean rooms, however, presents another problem: the promise that they are 'privacy-friendly' is often not true. For example, how was consent obtained to share the data in question? Also, from a legal perspective, it is questionable whether anonymization is possible.
In addition to new regulations, there lista de emails are other events that can have an impact on marketing. For example, the American Justice Department filed a competition case against Alphabet, the parent company of Google, among others, last January. Google is accused of monopolizing the online advertising market. And that is probably not all for Google this year, because the use of Google Analytics may soon become illegal in the Netherlands.
At the moment this is still uncertain , but in Italy and Denmark for example Google Analytics is already banned. Although Google itself claims that the new Google Analytics 4 removes all European concerns about privacy, this is not the case. For example, the Danish data protection authority Datatilsynet has already concluded that GA4 does not comply with the GDPR.
Creating data clean rooms, however, presents another problem: the promise that they are 'privacy-friendly' is often not true. For example, how was consent obtained to share the data in question? Also, from a legal perspective, it is questionable whether anonymization is possible.
In addition to new regulations, there lista de emails are other events that can have an impact on marketing. For example, the American Justice Department filed a competition case against Alphabet, the parent company of Google, among others, last January. Google is accused of monopolizing the online advertising market. And that is probably not all for Google this year, because the use of Google Analytics may soon become illegal in the Netherlands.
At the moment this is still uncertain , but in Italy and Denmark for example Google Analytics is already banned. Although Google itself claims that the new Google Analytics 4 removes all European concerns about privacy, this is not the case. For example, the Danish data protection authority Datatilsynet has already concluded that GA4 does not comply with the GDPR.