Benefits and Goals of Marketing Automation

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The area of ​​marketing automation is growing rapidly. According to Emailmonday, an average of 51 percent of companies currently use professional marketing automation software. It is becoming increasingly important for small and medium-sized companies in particular to be up to date with this trend. This is the only way they can keep up with the competition and operate successfully.

In simple terms, marketing automation is a software solution for optimizing marketing activities and processes. It is a technology that enables marketing and sales departments to develop, implement and automate japan code phone online marketing campaigns and sales activities that increase revenue and maximize company efficiency.

Using intelligent and automated workflows, marketing automation software helps companies create optimal conditions for both potential and existing customers to have a positive customer experience.

By implementing such a platform, certain marketing processes are automated and evaluation processes are integrated, which optimizes lead management and improves the company's profitability. This is also confirmed by the figures from the marketing service provider CMO : Marketing automation increases sales productivity by 14.5 percent and reduces marketing expenditure by 12.2 percent.