This is also known as “the three V’s”: volume, velocity and variety.
Posted: Mon Mar 17, 2025 10:54 am
It may not be the most creative or fun part of marketing, but it's just as necessary. It's a discipline that works by collecting vast amounts of data and then drawing conclusions from it to understand patterns and predict future actions , among other things.
Marketing analytics is one of the most important tools for an agency: it seeks to transform data into intelligence to support business management.
Marketing analytics is closely related to the concept of big data . This refers to data that contains a wide variety of data and is presented in increasing volumes and at high speed.
Volume is related to the fact that the amount of data gambling data brazil does matter . This could be data of unknown value, such as Twitter feeds, or clickstreams on a web page or mobile app.
Speed is the rate at which data is received and (possibly) action is taken.
Variety refers to the diverse types of data available. Today, companies and businesses have vast amounts of data at their fingertips about their markets, their performance, their culture, and their consumers.
It's worth clarifying that marketing analytics includes both web analytics and digital analytics, but they are not synonymous. Web analytics, on the one hand, refers only to the universe of web data (sites and pages). Digital analytics, on the other hand, covers data from various interactive channels—including websites and web pages—but also mobile devices, social media, and others.
Marketing analytics is one of the most important tools for an agency: it seeks to transform data into intelligence to support business management.
Marketing analytics is closely related to the concept of big data . This refers to data that contains a wide variety of data and is presented in increasing volumes and at high speed.
Volume is related to the fact that the amount of data gambling data brazil does matter . This could be data of unknown value, such as Twitter feeds, or clickstreams on a web page or mobile app.
Speed is the rate at which data is received and (possibly) action is taken.
Variety refers to the diverse types of data available. Today, companies and businesses have vast amounts of data at their fingertips about their markets, their performance, their culture, and their consumers.
It's worth clarifying that marketing analytics includes both web analytics and digital analytics, but they are not synonymous. Web analytics, on the one hand, refers only to the universe of web data (sites and pages). Digital analytics, on the other hand, covers data from various interactive channels—including websites and web pages—but also mobile devices, social media, and others.