Learn how to apply upselling —as a new business opportunity—with your most valuable clients: how to identify opportunities and how to know when the consumer is ready. Join this journey and delve into the guidelines and tips we'll provide in this article to help you achieve sales success.
Group-427320753
Originating in the United States, upselling is a sales self employed database technique that involves providing arguments to convince the customer to add value to the product they initially purchased. For example: instead of buying a plain hamburger, buy one with cheddar, lettuce, tomato, and double patty.
To learn a little more, watch this video by Víctor Chazarra. He explains what upselling is and how it works to increase sales conversions.
Upselling should be done when the lead is already convinced to purchase the product. The perfect time can be established as when they're about to add it to their cart or when the conversion has already been achieved.
What Is the Difference Between Cross-Selling and Upselling?
To understand the difference between cross-selling and upselling, you must first understand what each is and their main characteristics. Although they are often confused, they are not the same, and here we detail the differences.