Do B2B businesses need a mobile site?

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Why B2B companies should consider mobile now
According to the expert staff at Cosmo Kikaku, a website production company with over 25 years of combined experience, reliability and expertise, the importance of mobile sites for B2B companies is increasing year by year. In particular, since the COVID-19 pandemic, the spread of remote work has significantly changed the traditional PC-centric browsing environment.

Changes in the business environment and the reality of mobile usage
According to a survey by Google, 49% of business people use rcs database their smartphones to gather work-related information while commuting or traveling, more than double the number from five years ago.

Concrete benefits of a mobile site
You can expect high rankings in search engines (compatible with Google's mobile-first index)
Reach decision makers anytime, anywhere
Differentiate yourself from your competitors
Increase in the number of inquiries (mobile-compatible sites saw an average increase of 30% or more in inquiries)
Key points for optimizing your mobile site
However, simply implementing a responsive design is not enough. In order to meet the unique needs of B2B, the following optimizations are important:

For effective content design
Put the most important information at the top and minimize scrolling
Limit form fields to the bare minimum
PDF documents and other materials are provided in a format that is easy to view on mobile devices.
Button size design that takes into consideration ease of clicking (tapping)
Verifying return on investment (ROI)
A survey we conducted in 2023 found that 87% of B2B companies that implemented mobile support saw a payback period of less than one year. Specifically, the following results were reported:

40% average increase in time spent on website
Bounce rate reduced by 25%
35% increase in new leads
Success story: Manufacturing company A's efforts
Machine tool manufacturer A optimized its mobile site, resulting in a 150% increase in access, especially from overseas, and a 45% increase in the number of business negotiations compared to the previous year.