5.
Not all boards on Pinterest have to be individual. You can create and manage group boards on Pinterest so that multiple users can add content to a single board. A logical byproduct of these community boards is that they get a wider reach, as each user promotes the Pins to their audience, thus multiplying the traffic.
Find boards relevant to your niche with tools like Pringroupie . If you're a sewing or fashion affiliate, for example, you might want to join a group board about crochet and crocheting.
Read the group board description and see what you need to do to contribute to it. Often, you're just asked to follow the person who created the board.
There may also be rules for posting new content on group boards. Some admins don't allow affiliate links to be included directly to product pages, which can be circumvented by using blog posts or YouTube videos as landing pages.
6. Improve SEO
Pinterest is a social network, but it is also a visual reference search engine that people use to discover new content. For this reason, you should optimize your SEO to better reach potential buyers when they search.
To do this, follow SEO best practices , such as using keywords that match purchase intent and creating detailed Pins, which automatically pull in metadata and are therefore always up to date. So, since your Pins will offer useful and current information, you can increase traffic and user engagement, and improve your brand awareness and build loyalty among your followers and customers.
Pinterest's algorithm connects Pins to keywords,canadian cell phone number so start by identifying the keywords your audience is using in their searches.
There are several keyword tools that can help you research your keyword, some of which are even free. You can start with the free versions of Ahrefs, Moz Keyword Explorer, or Keyword Everywhere.
In this example list from Ahrefs you can find the most relevant keywords to reach people searching for chocolate cake recipes:
Screenshot of query in Ahrefs
Matt Lally, marketing and growth consultant and founder of MattyAds, walks us through his process for discovering keywords that can drive revenue on Pinterest: “You need to log into Pinterest Ads and look for keywords that have a monthly volume between 10,000 and 100,000.
It is best to use the main keywords you found in your search often on your board and in your Pin creations.”
“Then, search Pinterest for those same keywords,” Matt continues, “and see what type of content is performing well. Create four to six different variations of that content.”
Since keywords are key to gaining notoriety, you'll need to apply them in a variety of areas to improve your Pinterest SEO:
Pinterest Profile
Add relevant keywords to your account bio that are broadly related to your content. If you're promoting health supplements, for example, include terms like "women's health" or "wellness tips" that work well as keywords in your account description.
Description of the Pins
In the descriptions of individual Pins you post, you need to be more specific with your keywords. If you’re posting a Pin with, say, a shoe-tying tutorial, include the keyword “tutorial” in the Pin description.
Description of the board
Boards are more specific than a profile, but less so than a Pin. Use keywords in the title and description of your board, such as “shoe tutorials” or “women’s health tips.”