Interview with an influencer
Posted: Mon Dec 23, 2024 9:18 am
If you have been actively creating content on your website for some time - be it through blog articles, technical contributions or other information worth knowing - you should definitely go back to some of your existing content, update it a little bit and then publish it again. If you have created eBooks or videos, you can reuse them and test them with new titles. Ideally, your reused content can boost your conversion rates.
3. Interview with an influencer
Influencers have extensive influence and usually a wide reach. When choosing the right influencers for your brand, a large following is not always an advantage. Rather, it is about making sure that the influencer really fits your brand and has engaged followers. Compared to larger influencers, micro-influencers who have fewer followers can build more personal relationships with their followers. They are therefore perceived as more authentic and offer a better chance for customer acquisition. According to Experticity, 82 percent japan auto whatsapp number south africa of consumers are very likely to respond to the recommendations of a micro-influencer.
new customer acquisition strategy
4. Test new advertising channels
There's a world outside of Google AdWords and Facebook. There are ads on Reddit, Instagram, Snapchat, and Twitter. You can try offline advertising or have your ads appear on popular podcasts. Many of these channels may not have the reach you can get on major platforms like Google and Facebook, but if your specific audience hangs out on other channels, this could be the goldmine your business is looking for. Allocate a small monthly budget and test different channels so you know what works and what doesn't.
5. Use chatbots
Chatbots can become an extremely valuable customer acquisition tool, helping you actively engage with potential customers and drive your audience to key pages on your website. And all without having to hire additional staff. You can hire a developer to program a chatbot for you, or you can use services like Chatfuel or Smooch that allow you to design bots yourself without coding.
6. Invest in new technologies
New technologies are shaping the market. For example, smartphones are now an integral part of everyday life for consumers all over the world. Companies therefore need to invest in technologies to make their marketing activities compatible with these devices so that they can reach the maximum number of customers. You should therefore always keep an eye on the new emerging technologies and channels that can help you generate more leads for your business.
3. Interview with an influencer
Influencers have extensive influence and usually a wide reach. When choosing the right influencers for your brand, a large following is not always an advantage. Rather, it is about making sure that the influencer really fits your brand and has engaged followers. Compared to larger influencers, micro-influencers who have fewer followers can build more personal relationships with their followers. They are therefore perceived as more authentic and offer a better chance for customer acquisition. According to Experticity, 82 percent japan auto whatsapp number south africa of consumers are very likely to respond to the recommendations of a micro-influencer.
new customer acquisition strategy
4. Test new advertising channels
There's a world outside of Google AdWords and Facebook. There are ads on Reddit, Instagram, Snapchat, and Twitter. You can try offline advertising or have your ads appear on popular podcasts. Many of these channels may not have the reach you can get on major platforms like Google and Facebook, but if your specific audience hangs out on other channels, this could be the goldmine your business is looking for. Allocate a small monthly budget and test different channels so you know what works and what doesn't.
5. Use chatbots
Chatbots can become an extremely valuable customer acquisition tool, helping you actively engage with potential customers and drive your audience to key pages on your website. And all without having to hire additional staff. You can hire a developer to program a chatbot for you, or you can use services like Chatfuel or Smooch that allow you to design bots yourself without coding.
6. Invest in new technologies
New technologies are shaping the market. For example, smartphones are now an integral part of everyday life for consumers all over the world. Companies therefore need to invest in technologies to make their marketing activities compatible with these devices so that they can reach the maximum number of customers. You should therefore always keep an eye on the new emerging technologies and channels that can help you generate more leads for your business.