Why is branding so important
Posted: Mon Dec 23, 2024 8:53 am
For a company to create a lasting presence in the market, it must work heavily on its brand identity and although it may not seem or sound absurd, the creation of a brand goes far beyond a simple name. When you are thinking of creating a brand, you have to take into account the graphic characteristics that will give the company an identity and that will allow it to be remembered in the minds of consumers and this accumulation of aspects is called branding or corporate identity . There is a somewhat erroneous idea that branding is only applicable to large companies or high-caliber companies, however, branding can actually be applied to any company or brand, regardless of its size or economic activity.
In this article we describe what branding is , what elements it consists of and how important it is. Let's get started!
What is branding?
Branding is the process of defining and building a brand, that is, it is the set of actions that seek to give a brand its own identity through planned management of a purpose, values, graphic design elements and marketing strategies that make the company position itself within society or the market.
The objective of branding is to awaken feelings and create a series of conscious and unconscious connections in the consumer's mind, which will be crucial for them to choose your brand when deciding to make a purchase. And its purpose is to emit a series or sets of feelings, ideas and experiences that connect in a sentimental way with the audience so that they can perceive both the values of the brand and everything related to it, as well as the product or service it offers.
In short, branding is the personality that your company will project to society.
Elements of branding
We list the elements that make up branding:
1. Name
This is the basis of the identity of an individual, a company or an organization. A good name causes a sensation and is therefore a very differentiating aspect when it comes to making globe numbers list the business or company known to the market. To create a good name, it is necessary to carry out a good analysis, since the “ naming ” must be memorable and, of course, a concentrator of the brand values.
2. Purpose
Nowadays, consumers empathize more with a company that sees beyond selling a product and generating profits. It is also important that they have a real goal of generating connection through their values and that they obviously perceive it.
3. Colors and Logo
Just like with naming , a logo must reflect the brand's values to society, only with the difference that it does so in a graphic way. To do this, it is important to have the help of a design team or the services of a graphic design company such as Guellcom that is responsible for establishing the bases of this element, including the colors.
4. Tone of voice
Also known as the tone of communication, it is the attitude when communicating the brand's ideas, that is, how the brand's values are transmitted through visual, written or even auditory channels. And this is reflected on the website, on social networks, in email and in conventional or traditional media.
5. Brand experience
It is the brand strategy focused on customer service. This covers everything from the moment the customer learns about the company, the product or service it offers, to the post-sale experience. At this point, we include the graphic identity, the purpose and even the tone of voice, in order to generate an immersive and memorable experience for the user.
In this article we describe what branding is , what elements it consists of and how important it is. Let's get started!
What is branding?
Branding is the process of defining and building a brand, that is, it is the set of actions that seek to give a brand its own identity through planned management of a purpose, values, graphic design elements and marketing strategies that make the company position itself within society or the market.
The objective of branding is to awaken feelings and create a series of conscious and unconscious connections in the consumer's mind, which will be crucial for them to choose your brand when deciding to make a purchase. And its purpose is to emit a series or sets of feelings, ideas and experiences that connect in a sentimental way with the audience so that they can perceive both the values of the brand and everything related to it, as well as the product or service it offers.
In short, branding is the personality that your company will project to society.
Elements of branding
We list the elements that make up branding:
1. Name
This is the basis of the identity of an individual, a company or an organization. A good name causes a sensation and is therefore a very differentiating aspect when it comes to making globe numbers list the business or company known to the market. To create a good name, it is necessary to carry out a good analysis, since the “ naming ” must be memorable and, of course, a concentrator of the brand values.
2. Purpose
Nowadays, consumers empathize more with a company that sees beyond selling a product and generating profits. It is also important that they have a real goal of generating connection through their values and that they obviously perceive it.
3. Colors and Logo
Just like with naming , a logo must reflect the brand's values to society, only with the difference that it does so in a graphic way. To do this, it is important to have the help of a design team or the services of a graphic design company such as Guellcom that is responsible for establishing the bases of this element, including the colors.
4. Tone of voice
Also known as the tone of communication, it is the attitude when communicating the brand's ideas, that is, how the brand's values are transmitted through visual, written or even auditory channels. And this is reflected on the website, on social networks, in email and in conventional or traditional media.
5. Brand experience
It is the brand strategy focused on customer service. This covers everything from the moment the customer learns about the company, the product or service it offers, to the post-sale experience. At this point, we include the graphic identity, the purpose and even the tone of voice, in order to generate an immersive and memorable experience for the user.