What are the differences between static and interactive content results?
Posted: Sat Feb 22, 2025 9:03 am
Purchase funnel
You should also take into account the purchase funnel’s stages. A study conducted by the Content Marketing Institute (CMI) in 2017 indicates that the most effective interactive contents vary in each stage despite bringing positive results in all of them. Here are the most efficient content pieces for each stage, according to CMI:
early-stage — games (77%), contests (74%), quizzes and infographics (59%)
middle stage — interactive eBooks (54%), interactive white papers and interactive lookbooks (50%)
late-stage — configurators and wizards (33%), calculators (30%)
Channel
All of these points will impact the decision of where to publish your company’s interactive posts. You can use your website, blog, social media pages, or landing pages, depending on your strategy.
Social media is one of the best channel options because it already encourages users to interact. However, depending on the type of content, a landing page with a lead form might work better, which is the case of interactive white paper, for example. Regardless of the type of post, social media is still a great tool to promote it.
Some studies indicate that interactive content is more efficient for marketing strategies than static.
The CMI study we mentioned above shows that 87% of the interviewed marketers agree that interactive content is more effective in attracting the audience’s attention than static content.
A Demand Metric survey has shown that, in comparison to static content, interactive content is somewhat or very effective when it comes to educating the audience (93% versus 70%), differentiating from competitors (88% versus 55%), and being shared (38% versus 17%).
They also suggest that interactive content generates conversions 70% of the time while static content only accomplishes this goal 36% of the time.
How to create interactive content
Given the specific features of interactive posts, it is necessary to use wuhan cell phone number list specialized websites and software to create this type of content. We listed below some options that are useful for this purpose.
Apester
In this platform, it is possible to create polls, quizzes, personality tests, stories, and interactive videos. It also offers distribution and measurement tools. Apester’s users can edit the available templates or contract creative and content services, drive conversions and monetize the content.
ContentTools
ContentTools software enables the user to create quizzes, assessments, calculators, contests, interactive maps, data visualization, infographics, microsites, and ebooks. These contents aim at generating leads, capturing and engaging them.
Uberflip
Uberflip offers a platform that allows your company to centralize, organize, personalize and distribute the content across multiple channels as well as to measure the results. In other words, it provides tools to manage and personalize the buyer’s journey of any kind of strategy (demand generation, account-based marketing, sales enablement, content marketing). Its focus is to create experiences that boost engagement and conversions.
You should also take into account the purchase funnel’s stages. A study conducted by the Content Marketing Institute (CMI) in 2017 indicates that the most effective interactive contents vary in each stage despite bringing positive results in all of them. Here are the most efficient content pieces for each stage, according to CMI:
early-stage — games (77%), contests (74%), quizzes and infographics (59%)
middle stage — interactive eBooks (54%), interactive white papers and interactive lookbooks (50%)
late-stage — configurators and wizards (33%), calculators (30%)
Channel
All of these points will impact the decision of where to publish your company’s interactive posts. You can use your website, blog, social media pages, or landing pages, depending on your strategy.
Social media is one of the best channel options because it already encourages users to interact. However, depending on the type of content, a landing page with a lead form might work better, which is the case of interactive white paper, for example. Regardless of the type of post, social media is still a great tool to promote it.
Some studies indicate that interactive content is more efficient for marketing strategies than static.
The CMI study we mentioned above shows that 87% of the interviewed marketers agree that interactive content is more effective in attracting the audience’s attention than static content.
A Demand Metric survey has shown that, in comparison to static content, interactive content is somewhat or very effective when it comes to educating the audience (93% versus 70%), differentiating from competitors (88% versus 55%), and being shared (38% versus 17%).
They also suggest that interactive content generates conversions 70% of the time while static content only accomplishes this goal 36% of the time.
How to create interactive content
Given the specific features of interactive posts, it is necessary to use wuhan cell phone number list specialized websites and software to create this type of content. We listed below some options that are useful for this purpose.
Apester
In this platform, it is possible to create polls, quizzes, personality tests, stories, and interactive videos. It also offers distribution and measurement tools. Apester’s users can edit the available templates or contract creative and content services, drive conversions and monetize the content.
ContentTools
ContentTools software enables the user to create quizzes, assessments, calculators, contests, interactive maps, data visualization, infographics, microsites, and ebooks. These contents aim at generating leads, capturing and engaging them.
Uberflip
Uberflip offers a platform that allows your company to centralize, organize, personalize and distribute the content across multiple channels as well as to measure the results. In other words, it provides tools to manage and personalize the buyer’s journey of any kind of strategy (demand generation, account-based marketing, sales enablement, content marketing). Its focus is to create experiences that boost engagement and conversions.