Keep it short, sweet, smooth, succinct and specific
Posted: Sat Feb 22, 2025 8:45 am
You can use Crystal’s data to create a variety of cold emails aligned with persona and/or use it in your follow-ups once a lead has entered your sales pipeline. If you’d like to learn how to automate LinkedIn profile personality data extraction with Crystal, reach out to me on Messenger .
From the moment you're in follow mode, it's all about context. To get there, you need to be as empathetic and diligent as you can be.
Whether you follow up twice or seven times, follow up every day or every week, stick to email or use a variety of media, it all depends on the situation your prospect is in and the relationship and interactions you’ve had with them. It’s all about context.
You don’t follow up with a CEO of a Fortune lithuania cell phone number list 500 company the same way you follow up with a millennial salesperson at a SaaS startup. The former receives thousands of emails every day, the latter will likely respond within ten minutes and send you a connection request on LinkedIn.
Don't waste time. Neither yours nor your prospect's.
We know you love your product, but describing why in three long paragraphs isn’t going to make your prospect feel the same way. They might not even read it. When I open an email and see a big chunk of text, my instinct is to instantly throw it away. I can’t help it, that’s just the way it is.
long emails, ain't nobody got time for that
You can’t force or control people’s feelings and beliefs. Openly getting lost in product presentations shows a lack of empathy and will turn your prospect off instead of attracting them. Get to the point, address the pain or problem they’re facing, and show them how you can solve it in a way that piques their curiosity.
From the moment you're in follow mode, it's all about context. To get there, you need to be as empathetic and diligent as you can be.
Whether you follow up twice or seven times, follow up every day or every week, stick to email or use a variety of media, it all depends on the situation your prospect is in and the relationship and interactions you’ve had with them. It’s all about context.
You don’t follow up with a CEO of a Fortune lithuania cell phone number list 500 company the same way you follow up with a millennial salesperson at a SaaS startup. The former receives thousands of emails every day, the latter will likely respond within ten minutes and send you a connection request on LinkedIn.
Don't waste time. Neither yours nor your prospect's.
We know you love your product, but describing why in three long paragraphs isn’t going to make your prospect feel the same way. They might not even read it. When I open an email and see a big chunk of text, my instinct is to instantly throw it away. I can’t help it, that’s just the way it is.
long emails, ain't nobody got time for that
You can’t force or control people’s feelings and beliefs. Openly getting lost in product presentations shows a lack of empathy and will turn your prospect off instead of attracting them. Get to the point, address the pain or problem they’re facing, and show them how you can solve it in a way that piques their curiosity.