Dynamic ads: Definition and requirements

[rUparaHmaN012]

Facebook Dynamic PPC ads help advertisers show the right product to the right people at the right time. Here's how it works: A potential customer visits your site and browses your products. Facebook, through a tracking pixel, matches users to individual products and "notes" how users interacted with those products. When you then create a dynamic ad, you can include all users who have shown the same behavior in your audience and bring them back to your website by showing them the same products they previously viewed, using accurate and up-to-date information available in the product feed. In this way, dynamic ads can persuade undecided visitors to make a purchase and help them complete the transaction. To use dynamic ads, you must have the following:

Facebook Business Manager : Serves as a mexico phone number data large folder where all of your business activities on Facebook (Facebook Page, ad account, Facebook Pixel, and the individual components of dynamic ads listed below) will be organized.
Product feed : A file where information about all your products will be stored.
Product Catalog : This is where your product feed is stored.
Creating a dynamic campaign

How to get started with dynamic ads
Dynamic ads are a very powerful marketing channel that can be used across a variety of industries.

Currently, Facebook dynamic ads are available to businesses that sell products (e-commerce), hotels, airlines, travel agencies, and real estate agencies.
Depending on your business type, you will need to set up the correct events (standard or custom) that are required for dynamic ads to work properly .