Google Ads, broad match keywords target semantic searches
Posted: Sat Feb 22, 2025 7:05 am
They can include synonyms, misspellings, plural and singular numbers, as well as related words. The most important of these are synonyms , which are only used for broad match keywords and not for other match types, such as phrase and modified broad match.
"Broad match seeks to uncover a wide range of reasons why a user searches for a particular keyword and trigger your ads when it thinks the user's intent is aligned with your ad."
Exact match also targets semantic search, but it malta phone number data only triggers ads on queries that have the exact meaning of the keyword you entered. This means that ads will not trigger on synonym variations of exact keywords, but will trigger on misspellings, plural and singular numbers, and other similar types of words.
The difference between exact and broad match keywords
For example, if we use the keyword "red sneakers ," the ad will trigger during the following searches:
Broad match: "red sneakers"
In addition to the phrase red sneakers, the ad will also appear for keywords such as:
• sports sneakers
• red sneakers (typo)
• red sneakers
• running shoes
• sports shoes
Plus of course many others.
Exact match: "red sneakers"
In addition to the phrase red sneakers, the ad will also appear for keywords such as:
So, include a combination of exact match and broad match keywords in your PPC campaign, ideally in separate ad groups. The broad match will be focused on searching for long tail terms, and your exact match keywords will be primarily intended for high search volume phrases or competitive terms with a high cost per click.
"Broad match seeks to uncover a wide range of reasons why a user searches for a particular keyword and trigger your ads when it thinks the user's intent is aligned with your ad."
Exact match also targets semantic search, but it malta phone number data only triggers ads on queries that have the exact meaning of the keyword you entered. This means that ads will not trigger on synonym variations of exact keywords, but will trigger on misspellings, plural and singular numbers, and other similar types of words.
The difference between exact and broad match keywords
For example, if we use the keyword "red sneakers ," the ad will trigger during the following searches:
Broad match: "red sneakers"
In addition to the phrase red sneakers, the ad will also appear for keywords such as:
• sports sneakers
• red sneakers (typo)
• red sneakers
• running shoes
• sports shoes
Plus of course many others.
Exact match: "red sneakers"
In addition to the phrase red sneakers, the ad will also appear for keywords such as:
So, include a combination of exact match and broad match keywords in your PPC campaign, ideally in separate ad groups. The broad match will be focused on searching for long tail terms, and your exact match keywords will be primarily intended for high search volume phrases or competitive terms with a high cost per click.