It also offers custom reporting so companies can analyze their growth and learn from the past.
Posted: Sat Feb 22, 2025 6:51 am
Marketo’s platform is built for engagement and comes packed with features such as:
Channel integration.
Resources to build better buyers journeys.
Email marketing tools are personalized at scale to help your company learn as it builds email marketing campaigns.
Social media tools
Social media is one of the breeding grounds for innovation in Digital Marketing and having the right tools to manage it can make a big difference.
Though some platforms, like Facebook, already have functions directed to marketers — like scheduling posts — they can only offer so much.
With the following tools, you will be able to create remarketing campaigns or even synchronize your company’s message across all social media. Take a look!
6. Nanigans
nanigans - Digital Marketing Tools
Nanigans is a platform and multichannel advertising tool that focuses on Facebook marketing done right.
That is why it used the Facebook Exchange (FBX) to offer the customers retargeting tools that will help them sell more.
The main focus of this platform is remarketing on Facebook, but it also offers tools focused on Twitter and Instagram that will help you gather better and more precise data about user behavior on those platforms.
7. Buffer
buffer - Digital Marketing Tools
Need to set up your Social Media posts beforehand to guarantee the best performance?
Buffer is a great tool for that. It helps you publish with ease and craft campaigns from the ground up with its own embedded image editor.
Planning, collaborating, and developing content is simple with Buffer, and you can draft your posts for later in all the big Social Media networks like Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
8. Sendible
sendible - Digital Marketing Tools
Sendible is one of the leading social media software because it offers both publishing and analytics solutions that will help you grow your brand.
The tool syncs with the most used software in marketing and with cloud switzerland cell phone number list platforms, like Google Drive, to offer the best content experience for your brand.
9. Biteable
When Should You Use a Social Media Scheduling Tool?
How does your brand benefit from video content?
Videos are a great way to engage with the audience and bring some of the best results for Digital Marketing KPIs. But creating and managing video content can be hard.
Biteable is a tool to create entertaining and informative short videos with ease. It offers templates, footage, and music that performs well online.
The platform is intuitive, so even someone inexperienced with video will be able to quickly understand how it works.
10. AdEspresso
AdEspresso dashboard - Digital Marketing Tools
Having trouble keeping up with all your digital advertising on social media? Need to provide your company with more information and clearer A/B testing results? How about investing money better?
With AdEspresso, you will be able to get real-time analytics from all your social media ads, whether on Instagram, Facebook, or Google.
The tool also helps you create better-targeted ads and make adjustments to your strategy as you go, making sure you understand what makes your clients engage.
11. Instasize
instasize - Digital Marketing Tools
There are plenty of mobile editing apps available, but Instasize is one of the most versatile and fun to use.
This all-around editing toolkit can help you resize your images with ease, make creative collages, play around with borders, and overlay text using some of the best-looking free fonts available.
They constantly update their features so you’ll never get tired of using them. The latest iOS update gives you access to Unsplash’s wide library of creative images by designers worldwide.
This feature alone gives you a big advantage because professional photos are delivered straight to your app — no need to go online to search for free images. You can also use smart tools like recommended filters and beauty tools.
And that’s all on the free and basic version. The premium version costs only $4.99/month, and it unlocks an impressive set of additional filters, patterns, borders, and text styles.
You won’t need to switch around multiple apps to make the images and videos you need. Download Instasize on the Apple App Store and on the Google Play Store.
WordPress Guide for Corporate Blogs - Promotional Banner
12. SocialPilot
Want to increase your social media ROI and maintain a consistent presence? SocialPilot is the tool you are looking for!
SocialPilot is a social media management tool that helps all your social media marketing campaigns hit the right chords with your target audience. With SocialPilot you can go for a seamless team & client integration, deeply analyze your social media accounts of what’s working and what’s not, download reports, curate content, and design images instantly with Canva integration.
You can connect to all major social media platforms like Facebook, Twitter, LinkedIn, Instagram (Direct Posting), Pinterest, Google My Business, Tumblr, Tiktok, and VK.
social pilot
Content tools for marketers
Content is king in Digital Marketing and managing it right should be among your top priorities.
Since its inception, Inbound Marketing has been changing how companies approach customers and generate profit.
There are two important things when building content for the internet: creation and curation. The tools you are about to see are the best in helping your Content Marketing team with those tasks.
Let’s take a look at them!
13. Landscape
landscape
For online content to really make an impression it needs more than just words.
It’s the pictures that come with it that are a big challenge for marketers who often don’t have hands-on experience with design to perform this task.
Landscape is a social media resizing tool that will help you make sure every single one of your posts, whether on a blog or social media, will have the perfect size to impress your visitors.
14. Feedly
Need to benchmark what type of content is driving results for your competitors? A great way to start is to get a subscription to Feedly.
The tool helps you organize articles from blogs, newspapers, and online magazines aggregating recent content in a dashboard that is easy to navigate and monitor.
Its use will certainly make life easier if your job is to find the references so you can build great content in the future.
15. Ion Interactive
Ion Interactive is the perfect platform to build interactive content. The tool offers different templates for calculators, quizzes, ebooks, landing pages, infographics, assessments, and more!
With ion interactive, you can also analyze the interaction of the public with your content. This way, your pieces can be regularly optimized, and offer better experiences to the users.
Besides that, the platform has its own dashboard, where you can understand at what stage of the buyer’s journey your persona is — offering to the sales team more information about the potential leads.
Interactive Content Guide - Promotional Banner
16. Xtensio
xtensio
Need to create a presentation for colleagues and clients?
Xtensio is a cloud-based collaboration platform that is excellent for creating stunning marketing collaterals that can be shared in real-time.
The tool is very flexible and it offers a wide range of editable templates to choose from. Xtensio is a perfect tool for teams looking to create and present professional-looking deliverables in a short amount of time.
17. Visme
visme dashboard
Infographics are a powerful way to deliver information. After all, they pack a lot of content into tiny bits that are easy to consume.
Because of that, including infographics in your marketing strategy is a great decision.
But how do you build infographics that capture your audience’s attention and differ from what they can find in competitors’ websites?
Visme can help you create infographics with an interactive content approach that shines.
The tool comes packed with templates that you can turn into beautiful interactive infographics. They can be presented online, embedded in your website, sent by encrypted link, or even downloaded.
18. CoSchedule
coSchedule dashboard - Digital Marketing Tools
CoSchedule is a content tool for marketers looking for a solution to organize the company’s marketing efforts.
This marketing project management platform will help you plan and execute an editorial calendar on all your Digital Marketing channels. With it, you can:
Work together with other team members to create tasks.
Assign these tasks to other professionals.
Edit together by using the built-in text editor, so you never miss another post in your schedule.
19. Stage
Well, if you have a website you need a web hosting service. Good hosting is essential if you want a stable and fast page, but just this isn’t enough to drive marketing results.
Stage is a WordPress hosting service specially made for marketing purposes. It has its own conversion plugin and has integration with many lead generation platforms, such as Hubspot, RD Station, and Mail Chimp.
The 24/7 support gives the user free time to focus on generating results and real-time threat detection keeps you safe from cyberattacks.
Analytics tools
Digital Marketing is grounded on analytics, after all, it is the first marketing effort that can really measure data with precision.
As you’ve seen in other topics, most tools offer at least some form of analytics to help your company understand what gains they are bringing to the table, but professional analytics platforms will help you compile this data and gain valuable insight from it.
Check out these cool analytics Digital Marketing tools to add to your list!
20. Woopra
woopra - Digital Marketing Tools
Do you manage an e-commerce website? Then you might need a tool built just for that.
Woopra is the Analytics tool for e-commerce businesses that focuses on the main problems those businesses face, like cart abandonment.
Woopra analyzes the overall experience a client gets on a website to understand what is stopping them from buying there.
The data is compiled in an easy-to-understand way, with charts and tables that show exactly how many of your customers stop at each stage of the process.
The tool also provides insights on what kinds of changes can help your sales team get better results.
21. Google Analytics
google analytics
Google Analytics is probably the most known Analytics tool on the planet.
This free resource is great for Digital Marketing as it helps marketers understand not only how much people consume their content, but how they behave towards that content.
Using Google Analytics, you can:
Understand what types of messages better resonate with your audience.
Find out where the users come from.
What your company’s digital strategy should be, from keyword definition to brand messaging.
Market Intelligence Guide - Promotional Banner
22. Google Data Studio
Google Data Studio - Digital Marketing Tools
What if all the data you managed to collect in your company’s Google An
Channel integration.
Resources to build better buyers journeys.
Email marketing tools are personalized at scale to help your company learn as it builds email marketing campaigns.
Social media tools
Social media is one of the breeding grounds for innovation in Digital Marketing and having the right tools to manage it can make a big difference.
Though some platforms, like Facebook, already have functions directed to marketers — like scheduling posts — they can only offer so much.
With the following tools, you will be able to create remarketing campaigns or even synchronize your company’s message across all social media. Take a look!
6. Nanigans
nanigans - Digital Marketing Tools
Nanigans is a platform and multichannel advertising tool that focuses on Facebook marketing done right.
That is why it used the Facebook Exchange (FBX) to offer the customers retargeting tools that will help them sell more.
The main focus of this platform is remarketing on Facebook, but it also offers tools focused on Twitter and Instagram that will help you gather better and more precise data about user behavior on those platforms.
7. Buffer
buffer - Digital Marketing Tools
Need to set up your Social Media posts beforehand to guarantee the best performance?
Buffer is a great tool for that. It helps you publish with ease and craft campaigns from the ground up with its own embedded image editor.
Planning, collaborating, and developing content is simple with Buffer, and you can draft your posts for later in all the big Social Media networks like Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
8. Sendible
sendible - Digital Marketing Tools
Sendible is one of the leading social media software because it offers both publishing and analytics solutions that will help you grow your brand.
The tool syncs with the most used software in marketing and with cloud switzerland cell phone number list platforms, like Google Drive, to offer the best content experience for your brand.
9. Biteable
When Should You Use a Social Media Scheduling Tool?
How does your brand benefit from video content?
Videos are a great way to engage with the audience and bring some of the best results for Digital Marketing KPIs. But creating and managing video content can be hard.
Biteable is a tool to create entertaining and informative short videos with ease. It offers templates, footage, and music that performs well online.
The platform is intuitive, so even someone inexperienced with video will be able to quickly understand how it works.
10. AdEspresso
AdEspresso dashboard - Digital Marketing Tools
Having trouble keeping up with all your digital advertising on social media? Need to provide your company with more information and clearer A/B testing results? How about investing money better?
With AdEspresso, you will be able to get real-time analytics from all your social media ads, whether on Instagram, Facebook, or Google.
The tool also helps you create better-targeted ads and make adjustments to your strategy as you go, making sure you understand what makes your clients engage.
11. Instasize
instasize - Digital Marketing Tools
There are plenty of mobile editing apps available, but Instasize is one of the most versatile and fun to use.
This all-around editing toolkit can help you resize your images with ease, make creative collages, play around with borders, and overlay text using some of the best-looking free fonts available.
They constantly update their features so you’ll never get tired of using them. The latest iOS update gives you access to Unsplash’s wide library of creative images by designers worldwide.
This feature alone gives you a big advantage because professional photos are delivered straight to your app — no need to go online to search for free images. You can also use smart tools like recommended filters and beauty tools.
And that’s all on the free and basic version. The premium version costs only $4.99/month, and it unlocks an impressive set of additional filters, patterns, borders, and text styles.
You won’t need to switch around multiple apps to make the images and videos you need. Download Instasize on the Apple App Store and on the Google Play Store.
WordPress Guide for Corporate Blogs - Promotional Banner
12. SocialPilot
Want to increase your social media ROI and maintain a consistent presence? SocialPilot is the tool you are looking for!
SocialPilot is a social media management tool that helps all your social media marketing campaigns hit the right chords with your target audience. With SocialPilot you can go for a seamless team & client integration, deeply analyze your social media accounts of what’s working and what’s not, download reports, curate content, and design images instantly with Canva integration.
You can connect to all major social media platforms like Facebook, Twitter, LinkedIn, Instagram (Direct Posting), Pinterest, Google My Business, Tumblr, Tiktok, and VK.
social pilot
Content tools for marketers
Content is king in Digital Marketing and managing it right should be among your top priorities.
Since its inception, Inbound Marketing has been changing how companies approach customers and generate profit.
There are two important things when building content for the internet: creation and curation. The tools you are about to see are the best in helping your Content Marketing team with those tasks.
Let’s take a look at them!
13. Landscape
landscape
For online content to really make an impression it needs more than just words.
It’s the pictures that come with it that are a big challenge for marketers who often don’t have hands-on experience with design to perform this task.
Landscape is a social media resizing tool that will help you make sure every single one of your posts, whether on a blog or social media, will have the perfect size to impress your visitors.
14. Feedly
Need to benchmark what type of content is driving results for your competitors? A great way to start is to get a subscription to Feedly.
The tool helps you organize articles from blogs, newspapers, and online magazines aggregating recent content in a dashboard that is easy to navigate and monitor.
Its use will certainly make life easier if your job is to find the references so you can build great content in the future.
15. Ion Interactive
Ion Interactive is the perfect platform to build interactive content. The tool offers different templates for calculators, quizzes, ebooks, landing pages, infographics, assessments, and more!
With ion interactive, you can also analyze the interaction of the public with your content. This way, your pieces can be regularly optimized, and offer better experiences to the users.
Besides that, the platform has its own dashboard, where you can understand at what stage of the buyer’s journey your persona is — offering to the sales team more information about the potential leads.
Interactive Content Guide - Promotional Banner
16. Xtensio
xtensio
Need to create a presentation for colleagues and clients?
Xtensio is a cloud-based collaboration platform that is excellent for creating stunning marketing collaterals that can be shared in real-time.
The tool is very flexible and it offers a wide range of editable templates to choose from. Xtensio is a perfect tool for teams looking to create and present professional-looking deliverables in a short amount of time.
17. Visme
visme dashboard
Infographics are a powerful way to deliver information. After all, they pack a lot of content into tiny bits that are easy to consume.
Because of that, including infographics in your marketing strategy is a great decision.
But how do you build infographics that capture your audience’s attention and differ from what they can find in competitors’ websites?
Visme can help you create infographics with an interactive content approach that shines.
The tool comes packed with templates that you can turn into beautiful interactive infographics. They can be presented online, embedded in your website, sent by encrypted link, or even downloaded.
18. CoSchedule
coSchedule dashboard - Digital Marketing Tools
CoSchedule is a content tool for marketers looking for a solution to organize the company’s marketing efforts.
This marketing project management platform will help you plan and execute an editorial calendar on all your Digital Marketing channels. With it, you can:
Work together with other team members to create tasks.
Assign these tasks to other professionals.
Edit together by using the built-in text editor, so you never miss another post in your schedule.
19. Stage
Well, if you have a website you need a web hosting service. Good hosting is essential if you want a stable and fast page, but just this isn’t enough to drive marketing results.
Stage is a WordPress hosting service specially made for marketing purposes. It has its own conversion plugin and has integration with many lead generation platforms, such as Hubspot, RD Station, and Mail Chimp.
The 24/7 support gives the user free time to focus on generating results and real-time threat detection keeps you safe from cyberattacks.
Analytics tools
Digital Marketing is grounded on analytics, after all, it is the first marketing effort that can really measure data with precision.
As you’ve seen in other topics, most tools offer at least some form of analytics to help your company understand what gains they are bringing to the table, but professional analytics platforms will help you compile this data and gain valuable insight from it.
Check out these cool analytics Digital Marketing tools to add to your list!
20. Woopra
woopra - Digital Marketing Tools
Do you manage an e-commerce website? Then you might need a tool built just for that.
Woopra is the Analytics tool for e-commerce businesses that focuses on the main problems those businesses face, like cart abandonment.
Woopra analyzes the overall experience a client gets on a website to understand what is stopping them from buying there.
The data is compiled in an easy-to-understand way, with charts and tables that show exactly how many of your customers stop at each stage of the process.
The tool also provides insights on what kinds of changes can help your sales team get better results.
21. Google Analytics
google analytics
Google Analytics is probably the most known Analytics tool on the planet.
This free resource is great for Digital Marketing as it helps marketers understand not only how much people consume their content, but how they behave towards that content.
Using Google Analytics, you can:
Understand what types of messages better resonate with your audience.
Find out where the users come from.
What your company’s digital strategy should be, from keyword definition to brand messaging.
Market Intelligence Guide - Promotional Banner
22. Google Data Studio
Google Data Studio - Digital Marketing Tools
What if all the data you managed to collect in your company’s Google An