Creative use of the Facebook pixel will allow you to continue to nurture
Posted: Sat Feb 22, 2025 6:50 am
The steps of a basic retargeting sales funnel would look like this
Day 0-6 since last visit: Free trial sign-up promotion
Day 7-11: Offer a lead magnet to obtain the email address (ebook, etc.)
Day 12-16: Highlight the #1 benefit of the product with a CTA to sign up for the trial
Day 17-21: Testimonial video highlighting the value of the product with CTA to sign up for the trial
Day 21-25: Highlight product benefit #2 with a CTA to sign up for the trial
Day 26-30: Free trial signup promotion with new image in ad
To give you an idea.
You'll need to figure out what works best for czech republic cell phone number list your conversion process. Play around with time since last visit and different types of content. Try incorporating some narration into the sequence to make it more engaging.
In practice, this involves creating custom audiences for each of the time windows you want to target with different ads. Then create ad sets for each custom audience.
Another solution is to automatically run retargeting campaigns from your CRM data using software like LeadsBridge . LeadsBridge can create Custom Audiences from customer segments in your CRM and target them with specific ads. For example, at Salesflare, we use LeadsBridge to retarget our trial users with onboarding videos.
the portion of your audience that is still on the verge of signing up, in a targeted and automated way. If you keep doing this, they should eventually give in and sign up for your list. Or immediately buy what you have to offer. Not wanting to sign up doesn’t always mean not being interested.
If they remain inactive, they weren't meant to be. It's a good thing you didn't waste energy on them.
Day 0-6 since last visit: Free trial sign-up promotion
Day 7-11: Offer a lead magnet to obtain the email address (ebook, etc.)
Day 12-16: Highlight the #1 benefit of the product with a CTA to sign up for the trial
Day 17-21: Testimonial video highlighting the value of the product with CTA to sign up for the trial
Day 21-25: Highlight product benefit #2 with a CTA to sign up for the trial
Day 26-30: Free trial signup promotion with new image in ad
To give you an idea.
You'll need to figure out what works best for czech republic cell phone number list your conversion process. Play around with time since last visit and different types of content. Try incorporating some narration into the sequence to make it more engaging.
In practice, this involves creating custom audiences for each of the time windows you want to target with different ads. Then create ad sets for each custom audience.
Another solution is to automatically run retargeting campaigns from your CRM data using software like LeadsBridge . LeadsBridge can create Custom Audiences from customer segments in your CRM and target them with specific ads. For example, at Salesflare, we use LeadsBridge to retarget our trial users with onboarding videos.
the portion of your audience that is still on the verge of signing up, in a targeted and automated way. If you keep doing this, they should eventually give in and sign up for your list. Or immediately buy what you have to offer. Not wanting to sign up doesn’t always mean not being interested.
If they remain inactive, they weren't meant to be. It's a good thing you didn't waste energy on them.