the company’s financial and structural situation;
Posted: Sat Feb 22, 2025 6:28 am
Develop a strategy
When you get to this point in marketing strategy development, you already have a better understanding of:
your persona;
the strengths and weaknesses of your marketing team;
the opportunities and threats to attack;
the better distribution channels to invest.
So, now you have everything you will need to start your planning for real. This is when you gather your team, have ideas, and make decisions.
It is hard to give a full step-by-step when planning marketing because netherlands cell phone number list every business has its budget, your audience, and especially its own goals.
But there are main points related to everything we discussed until now that you need to pay attention to. Let’s see some of them.
Type of content
Also related to knowing your persona and your budget, an important definition now is what type of content will be more engaging to your audience.
First, you can’t limit yourself to one or a few. It is time to test what works and what doesn’t. Keep your options open.
A good mix is made of informative content, relationship-based interactions, and some form of interactive marketing. If you researched your target customer, format, and subjects will be clear and easy to produce.
Frequency of content
Digital Marketing depends a lot on relationships and emotional connections. Especially in social media, a brand needs to be seen as a close friend, a constant presence in their lives.
To do that, you need to have a frequency. A great marketing strategy development is done with a tight schedule — a structure to produce and distribute content. That way, you optimize the marketing workflow and reduce costs and time spent on it.
Brand Persona
If you created a fictional character to represent your target audience, why not do the same to represent your company?
A brand persona helps the marketing strategy by defining a cohesive voice to all content you produce. It makes content easier to elaborate and reproduce, with clear and simple guidelines.
So, in one end, you get a more constant and relatable face to your brand when interacting with the public. In the other, you have the opportunity to decentralize and even outsource your marketing execution.
6. Use the “7 Ps of marketing”
The 7 P’s of marketing is a traditional model to construct strategies that are more logical and objective to understand.
It was designed way before the internet was a thing, but its broad concept still works as it should. So we are going to list them to you know and answering these questions will help you understand better your marketing plan. Let’s take a look:
Product: What do we want to sell and how this product/service can be positioned for marketing?
Price: How much does this product costs? Is it possible to adapt pricing models to create a new appeal for marketing?
Place: What are the main distribution channels we should invest in this campaign?
Promotion: What will be the split between organic traffic, paid ads, and media channels?
Physical evidence: How can we prove to the audience that our product is better than the competition? Can we give trials, use tutorials and other forms of education?
People: What talents do we have in our team and what skill gaps should be resolved?
Partners: What kind of partners should we seek so we can accelerate results and get better ROI?
Focusing your planning in those questions and gathering the knowledge accumulated from the previous topics we discussed, a Digital Marketing strategy becomes as simple and easy as it gets.
Just always remember to go back to them, even when the campaign is already running. It will stop you from losing sight of your main goals.
When you get to this point in marketing strategy development, you already have a better understanding of:
your persona;
the strengths and weaknesses of your marketing team;
the opportunities and threats to attack;
the better distribution channels to invest.
So, now you have everything you will need to start your planning for real. This is when you gather your team, have ideas, and make decisions.
It is hard to give a full step-by-step when planning marketing because netherlands cell phone number list every business has its budget, your audience, and especially its own goals.
But there are main points related to everything we discussed until now that you need to pay attention to. Let’s see some of them.
Type of content
Also related to knowing your persona and your budget, an important definition now is what type of content will be more engaging to your audience.
First, you can’t limit yourself to one or a few. It is time to test what works and what doesn’t. Keep your options open.
A good mix is made of informative content, relationship-based interactions, and some form of interactive marketing. If you researched your target customer, format, and subjects will be clear and easy to produce.
Frequency of content
Digital Marketing depends a lot on relationships and emotional connections. Especially in social media, a brand needs to be seen as a close friend, a constant presence in their lives.
To do that, you need to have a frequency. A great marketing strategy development is done with a tight schedule — a structure to produce and distribute content. That way, you optimize the marketing workflow and reduce costs and time spent on it.
Brand Persona
If you created a fictional character to represent your target audience, why not do the same to represent your company?
A brand persona helps the marketing strategy by defining a cohesive voice to all content you produce. It makes content easier to elaborate and reproduce, with clear and simple guidelines.
So, in one end, you get a more constant and relatable face to your brand when interacting with the public. In the other, you have the opportunity to decentralize and even outsource your marketing execution.
6. Use the “7 Ps of marketing”
The 7 P’s of marketing is a traditional model to construct strategies that are more logical and objective to understand.
It was designed way before the internet was a thing, but its broad concept still works as it should. So we are going to list them to you know and answering these questions will help you understand better your marketing plan. Let’s take a look:
Product: What do we want to sell and how this product/service can be positioned for marketing?
Price: How much does this product costs? Is it possible to adapt pricing models to create a new appeal for marketing?
Place: What are the main distribution channels we should invest in this campaign?
Promotion: What will be the split between organic traffic, paid ads, and media channels?
Physical evidence: How can we prove to the audience that our product is better than the competition? Can we give trials, use tutorials and other forms of education?
People: What talents do we have in our team and what skill gaps should be resolved?
Partners: What kind of partners should we seek so we can accelerate results and get better ROI?
Focusing your planning in those questions and gathering the knowledge accumulated from the previous topics we discussed, a Digital Marketing strategy becomes as simple and easy as it gets.
Just always remember to go back to them, even when the campaign is already running. It will stop you from losing sight of your main goals.