Live commerce: a strategy to boost sales

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seonajmulislam00
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Joined: Mon Dec 23, 2024 4:51 am

Live commerce: a strategy to boost sales

Post by seonajmulislam00 »

Live commerce is a strategy that uses the interaction provided by live streaming to promote and accelerate sales.

The vendor promotes products, services and the entire e-commerce ecosystem through this “live commerce”.

You may not realize it, but you've probably experienced a live commerce sales strategy while browsing the web.

Maybe you've even gone so far as to make a purchase using this method!

In an increasingly connected world, new trends like south africa telegram data Commerce are no longer a surprise, online sales are always evolving, with new ways to reach customers and, most importantly, engage them.

Next, we will see what Live Commerce is, why it is so important in e-commerce, and how to boost sales.

What is live commerce?
It is a sales method that combines live streaming with e-commerce.

It is a virtual event to maximize sales that brings together artists, influencers and live streaming platforms.

With the aim of bringing products closer to the public, this strategy promotes an intimate and interactive experience in which customers can ask questions and make purchases in real time.

The main benefit of this type of communication is the interaction provided by live streaming, which allows greater proximity between the seller and the buyer, resulting in greater engagement and, consequently, more sales.

To capitalize on this, brands and websites invite trained salespeople, influencers and/or bloggers to create a real “buzz” around the products being advertised.

These salespeople are not just there to promote the product and drive sales, they are also entertainment.

Above all, they can play a key role in conversion, having the power to instruct the consumer on how to buy correctly and safely, transmitting security and trust in addition to convincing, of course.

Why do live commerce?
When a customer sees their desired item in action, they gain more confidence!

Consider how many times you saw a product online but decided not to buy it because you didn't have enough information about its quality?

Or maybe you wanted to know more about the material used in construction, its size, or a specific use that you weren't sure it was suitable for.

As with any encounter with a salesperson, direct contact is essential to resolve queries and receive positive feedback related to the product.

Live commerce, in its essence, is responsible for bringing the human factor back to the online shopping experience.

When this is combined with entertainment, exclusive promotions and quick purchase ease, the result is an astonishing conversion rate.

Find out what the main benefits are
In addition to increasing sales, live events are a new way for companies to showcase their products to customers.

It is an evolution of electronic commerce with characteristics that distinguish it from traditional electronic commerce.

In a live sales session, you can present your product with more details and information than on a website, for example.

In addition, the consumer can see a demonstration of the product, allowing them to see the product’s features and characteristics “in action”.

This is a big difference compared to static photos on ecommerce platforms.

Consumers who purchase through a live sales session enjoy the benefit of buying and receiving their product without leaving home, but at the same time deepen their relationship with the brand through the interactivity that the live session enables.

It is a way of transforming the digital experience into a model closer to the physical shopping format.

In addition, you will be able to “talk” to the consumer, and if they have any questions about the product, you can strategically resolve that doubt.
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