Highlight upcoming events with countdowns in PPC ads
Posted: Sat Feb 22, 2025 5:35 am
If you see a timer counting down the last few minutes, it will grab your attention and create a sense of urgency. Use this in your ads!
Are you planning to promote an upcoming event or launch a new product ? Perfect for this purpose are PPC countdown ads , which inform about the time remaining until an event, thereby creating urgency to purchase.
Google Ads offers a countdown feature in its expanded text ads (ETA) in two variations.
Countdown to a specific time , depending on the iran phone number data time zone the user is in.
A global countdown that counts down to a specific time regardless of time zone. So if an ad with the text "Sale ends in 3 hours" appears in Prague, the same time will also appear in the US or Australia.
Countdown ads start by counting down the time in days, then hours, and finally minutes.
What is the good use of countdowns in commercials?
A customer who sees your ad in search results may not yet be fully committed to buying your product. However, if they see in the ad that the product is on sale and ends in 10 hours, it will trigger a feeling called FOMO (Fear of Missing Out) . In this case, they will be much more inclined to buy the product immediately while the reduced price is valid.
People don't like to lose something. According to psychologists, the fear of losing is much stronger than the desire to gain, which is why people usually react to countdown ads by speeding up their purchasing decisions.
Are you planning to promote an upcoming event or launch a new product ? Perfect for this purpose are PPC countdown ads , which inform about the time remaining until an event, thereby creating urgency to purchase.
Google Ads offers a countdown feature in its expanded text ads (ETA) in two variations.
Countdown to a specific time , depending on the iran phone number data time zone the user is in.
A global countdown that counts down to a specific time regardless of time zone. So if an ad with the text "Sale ends in 3 hours" appears in Prague, the same time will also appear in the US or Australia.
Countdown ads start by counting down the time in days, then hours, and finally minutes.
What is the good use of countdowns in commercials?
A customer who sees your ad in search results may not yet be fully committed to buying your product. However, if they see in the ad that the product is on sale and ends in 10 hours, it will trigger a feeling called FOMO (Fear of Missing Out) . In this case, they will be much more inclined to buy the product immediately while the reduced price is valid.
People don't like to lose something. According to psychologists, the fear of losing is much stronger than the desire to gain, which is why people usually react to countdown ads by speeding up their purchasing decisions.