How Companies Communicate: Corporate Storytelling
Posted: Sat Feb 22, 2025 3:34 am
Corporate storytelling Mulino Bianco
What is corporate storytelling?
If we asked an entrepreneur latvia cell phone number list to describe what his company does, he would talk about his product, how he conceived it and would certainly invite us to try it.
This way of doing things is extremely common and is replicated by many companies.
This is a classic method that people are now accustomed to.
But telling the story of a company goes much further.
A product/service has specific functions , it has been designed with specific purposes.
People are not interested in the good in and of itself.
Consumers choose it based on a motivation, for the elements that distinguish it from others.
There are very few companies that manage to subvert this pattern and tell their story in a different way. But they are the ones that manage to gain a position in the mind of the consumer.
Storytelling starting from the motivation (the Why ) helps to create a relationship, stimulates empathy, makes people identify with the protagonist of your story.
Consumers do not choose the pasta you produce because it has a certain shape, but they choose the sense of satisfaction after eating it, sharing it with others, the connection with a place or a memory.
Corporate storytelling has specific objectives :
to interest people,
involve,
stimulate a reaction.
To achieve its goal, a company must be able to tell its story with 360-degree communication.
When a brand chooses not to do storytelling, it misses a great opportunity to connect with its customers, employees and partners.
What is corporate storytelling?
If we asked an entrepreneur latvia cell phone number list to describe what his company does, he would talk about his product, how he conceived it and would certainly invite us to try it.
This way of doing things is extremely common and is replicated by many companies.
This is a classic method that people are now accustomed to.
But telling the story of a company goes much further.
A product/service has specific functions , it has been designed with specific purposes.
People are not interested in the good in and of itself.
Consumers choose it based on a motivation, for the elements that distinguish it from others.
There are very few companies that manage to subvert this pattern and tell their story in a different way. But they are the ones that manage to gain a position in the mind of the consumer.
Storytelling starting from the motivation (the Why ) helps to create a relationship, stimulates empathy, makes people identify with the protagonist of your story.
Consumers do not choose the pasta you produce because it has a certain shape, but they choose the sense of satisfaction after eating it, sharing it with others, the connection with a place or a memory.
Corporate storytelling has specific objectives :
to interest people,
involve,
stimulate a reaction.
To achieve its goal, a company must be able to tell its story with 360-degree communication.
When a brand chooses not to do storytelling, it misses a great opportunity to connect with its customers, employees and partners.