In football, if you want to win titles, you have to precisely determine your club's objectives each season. In business too. To achieve them, you still have to have previously defined and shared them. SMART objectives are found in most company projects (HR, management, finance, etc.) and therefore in our favorite subjects: america cell phone number list marketing, sales and customer relations. With this article, we will try to convince you to use SMART objectives for your marketing.
What is a SMART goal?
The origin of this acronym is found in the " Pope of Management" Peter Drucker .
SMART for Specific, Measurable, Achievable, Realistic, Time-bound.
Let's look at this in detail below:
1.1. The Specific/Simple Objective:
“Keep It Simple, Stupid” is reminiscent of the Anglo-Saxon KISS principle. Simplicity is often synonymous with efficiency. The objective must be clear, precise and understandable by all your teammates. If it is too difficult to understand, I advise you to break it down into several objectives (per championship day if you prefer).
In any case, favor simple and positive formulations to avoid missing the point and to stay focused on what is essential.smart goals
Example :
Imagine that you are a school that sells football courses (like Jean Michel Larqué or Bernard Bosquier who unearth the future Ballon d'Or... every year). You know that the average seminar costs €2,000 per child, with an occupancy rate of 80% (capacity 20 kids, or 16 registered). Each course therefore generates €32,000 in turnover. You must sell 12 training seminar sessions to target the €384K turnover set.
1.2. The Measurable Objective:
Actions must be measurable. They must be based on concrete facts that give an indication of the distance remaining to be travelled to the goal.
Example :
Each quarter (school holidays and weekends included), you must sell 3 football camps, which is a turnover of €96,000. In short, "the important thing is the 3 camps!"