2.
What the customer asks: Does this product solve my problem? Is it well made and the right size or dimensions? Is the price fair and can I afford it?
Business goal: Make key product information easy to find through comprehensive product pages, accurate search results, and well-organized collection pages.
Once potential customers leave the homepage, they often navigate to a product page . This is where they evaluate whether an item meets their expectations, whether they are visiting a new store or a well-known brand.
In order for customers to perceive the value of products, the design and elements of the page must provide all the necessary information. This includes images, detailed descriptions, size charts, inventory information, and shipping details.
While there is no one-size-fits-all formula for creating the perfect product page, our findings highlight certain elements that are critical to building trust, regardless of industry. These essential details canada phone numbers should be included in any online store trust checklist you prepare when launching or updating your ecommerce site .
Essential
Various high-quality product photos for each page.
Product descriptions organized into clear, easy-to-read sections.
A size chart (where applicable), ideally with conversions for different measurement systems.
Recent reviews and testimonials on the same product page.
Recommended
Return policy and shipping information included directly on the product page.
Product videos that show practical uses or additional details.
For desktop users: A “quick view” option in collections to browse products without opening a new page.
Example: EM Cosmetics lets its photos say more than a thousand words
EM Cosmetics is a makeup brand that promotes self-expression through its products. Since beauty products directly impact the appearance and often the identity of its customers, it is essential that buyers can visualize the results before making a purchase.
To build trust with its customers, EM Cosmetics must clearly explain how its products meet each shopper’s needs, not only with product photos , but also through specific use cases and examples. Therefore, the brand highlights its reviews section as a complement to its detailed descriptions and animated product visuals.
What is EM Cosmetics doing right with their product page?
The descriptions are clear, concise, and organized with sections and subheadings.
Product measurements are provided in both milliliters and fluid ounces.
At the top, buyers immediately find the total number of reviews and the average rating.
For out-of-stock products, the brand offers an option for customers to sign up and receive an alert when a restock is available.
This comprehensive approach ensures that EM Cosmetics customers feel informed, valued and supported at every stage of their shopping experience.