Balenciaga's communication strategy
Posted: Mon Dec 23, 2024 8:05 am
The architect focused his work in an unconventional way since the beginning. The pieces of the brand, in fact, did not come to life from simple sketches, but from the vibes that the fabrics aroused in Cristóbal.
From here, the eccentricity of the brand was already evident, capable of always putting the artist first and not merely the item of clothing.
Cristóbal Balenciaga, founder of the fashion house of the same name
The maison has managed to maintain its aura of eccentricity and innovation over the decades , becoming the cradle of contemporary fashion.
Over the years, in fact, their creations have czech phone numbers changed in relation to the change in their “audience”. They went from a clientele of the noble class under the “Balenciaga Couture” brand, which dressed figures such as Elizabeth Taylor and Jackie Kennedy, to the streetwear market of today.
In the world of fashion, communication is an ever-evolving discipline that plays a crucial role in shaping the perception of the brand and its products.
Between audacity and innovation
Balenciaga, known for its boldness and eccentricity, stands out for its ability to challenge stereotypes through communication strategies capable of attracting attention by breaking the conventions of the sector.
The famous brand is not satisfied with just following trends and fashion, but aspires to create it .
From here, the eccentricity of the brand was already evident, capable of always putting the artist first and not merely the item of clothing.
Cristóbal Balenciaga, founder of the fashion house of the same name
The maison has managed to maintain its aura of eccentricity and innovation over the decades , becoming the cradle of contemporary fashion.
Over the years, in fact, their creations have czech phone numbers changed in relation to the change in their “audience”. They went from a clientele of the noble class under the “Balenciaga Couture” brand, which dressed figures such as Elizabeth Taylor and Jackie Kennedy, to the streetwear market of today.
In the world of fashion, communication is an ever-evolving discipline that plays a crucial role in shaping the perception of the brand and its products.
Between audacity and innovation
Balenciaga, known for its boldness and eccentricity, stands out for its ability to challenge stereotypes through communication strategies capable of attracting attention by breaking the conventions of the sector.
The famous brand is not satisfied with just following trends and fashion, but aspires to create it .