Step 1: Check the current status and learn from it
Posted: Thu Feb 20, 2025 5:34 am
Before you start conceptualizing and choosing your marketing tools, it is important to carry out a detailed analysis of the current situation relevant to your strategy . In this first phase, you should address the following questions:
Where does the company stand in relation to its own corporate goals?
How does the company perform in the market, especially in comparison to the competition ?
How is the market developing in general?
(How) is the company perceived externally ?
Where can I reach my customers/buyers? Where have I already achieved good, visible success with marketing measures?
In order to really interpret the current situation, you slovenia cell phone number list also have to look at the company's development in terms of the various points. The more precise the statements you make, the easier it will be to formulate your overall goal and the various milestones in a meaningful way later on.
“ So online trading and COVID-19… that has somehow changed a lot… We have to do more online now!” – Vague direction, CEO (is PROBABLY right)
The consequences of industry-specific and societal events (the most prominent examples of recent years are certainly the Corona pandemic and the war in Ukraine) should also be included in the analysis. If you collect precise data, you may be able to isolate certain external effects and draw conclusions from them. In order to identify industry-specific events well, this of course requires that you know your market well .
Where does the company stand in relation to its own corporate goals?
How does the company perform in the market, especially in comparison to the competition ?
How is the market developing in general?
(How) is the company perceived externally ?
Where can I reach my customers/buyers? Where have I already achieved good, visible success with marketing measures?
In order to really interpret the current situation, you slovenia cell phone number list also have to look at the company's development in terms of the various points. The more precise the statements you make, the easier it will be to formulate your overall goal and the various milestones in a meaningful way later on.
“ So online trading and COVID-19… that has somehow changed a lot… We have to do more online now!” – Vague direction, CEO (is PROBABLY right)
The consequences of industry-specific and societal events (the most prominent examples of recent years are certainly the Corona pandemic and the war in Ukraine) should also be included in the analysis. If you collect precise data, you may be able to isolate certain external effects and draw conclusions from them. In order to identify industry-specific events well, this of course requires that you know your market well .