Technical SEO
Posted: Mon Dec 23, 2024 7:10 am
As we discussed earlier, getting the code right is one aspect of optimizing your content to get better results on Google. This can be intimidating, especially if you're more of a wordsmith and less "technical."
Here are some of the things you can control even if you're not a coder:
Add keywords, phrases, title pages, this is where Google looks first to check what content is good.
Use heading tags to show content hierarchy by starting with your title at h1 and then using h2 or h3 for subheadings.
Create a meta description that will attract readers and include your keyword phrase.
Keep those meta descriptions short and catchy at around 160 characters.
Use keyword phrases in image ALT tags to show how those images are company list in cambodia relevant to the main content.
Additionally, including ALT tags also helps visually impaired people enjoy your site with screen readers.
A use schema markup to tell Google what type of content you are producing
User experience
For a while now, Google has been using artificial intelligence to better rank web pages. It calls that signal RankBrain. So, this includes other signals that affect your search engine rankings. These include:
Click-through rate: The percentage of people who click through to visit your site after an entry appears in search results
Bounce Rate: The number of people who click through to your page and quickly return to the search results
Dwell Time: How long visitors stay on your site after arriving.
If people visit your site, dislike it, and reject it, then Google will think that it doesn't fit their needs. Also, if enough people do this, you may find it harder for your site to rank higher in search results.
So this is probably a good indicator that your content doesn't match the searcher's intent. You may need to go back and target a more effective keyword.
On the other hand, if people click through to your web page and stay for a while, that tells Google that your content is relevant to their search.
So when you optimize titles, descriptions, and content to get clicks and deliver value on the other end, you can improve your search engine rankings.
Social signals
When people share your content on social media, it’s another sign that it’s valuable. Cognitive SEO’s study of 23 million shares found a definitive link between social shares and search engine rankings.
However, Google's official word is that social shares are not a direct ranking factor. Also, links from Twitter or Facebook are not counted the same as links from other authoritative websites.
Still, there's no denying that pages with the highest ranking in Google search results tend to have a lot of shares. Although this is probably due to a few related factors:
More social shares generate more traffic to the page itself
More shares also make it more likely that your content will generate backlinks.
For this purpose, you not only need to have a presence on social media, but you also need to make it easy to share your content and amplify those social signals. So, we have some great tips for doing this in our guest blogging guide and our guide to growing your email list with social media.
Final Thoughts:
You should never sacrifice your user experience (UX) to make Google happy. Doing so will only annoy your audience, which ironically will get you penalized by Google. SEO is a long-term process and you can’t do it in a single day. As a result, we discussed that there are several things you need to consider while working on increasing Google rankings. Create amazing content that your users will love.
Then, with the same amount of energy, optimize that content to help Google understand why your audience loves it so much. But always, no matter what, start with your user in mind. For more information, check out the Best SEO Company in India for help in improving your Google rankings.
Here are some of the things you can control even if you're not a coder:
Add keywords, phrases, title pages, this is where Google looks first to check what content is good.
Use heading tags to show content hierarchy by starting with your title at h1 and then using h2 or h3 for subheadings.
Create a meta description that will attract readers and include your keyword phrase.
Keep those meta descriptions short and catchy at around 160 characters.
Use keyword phrases in image ALT tags to show how those images are company list in cambodia relevant to the main content.
Additionally, including ALT tags also helps visually impaired people enjoy your site with screen readers.
A use schema markup to tell Google what type of content you are producing
User experience
For a while now, Google has been using artificial intelligence to better rank web pages. It calls that signal RankBrain. So, this includes other signals that affect your search engine rankings. These include:
Click-through rate: The percentage of people who click through to visit your site after an entry appears in search results
Bounce Rate: The number of people who click through to your page and quickly return to the search results
Dwell Time: How long visitors stay on your site after arriving.
If people visit your site, dislike it, and reject it, then Google will think that it doesn't fit their needs. Also, if enough people do this, you may find it harder for your site to rank higher in search results.
So this is probably a good indicator that your content doesn't match the searcher's intent. You may need to go back and target a more effective keyword.
On the other hand, if people click through to your web page and stay for a while, that tells Google that your content is relevant to their search.
So when you optimize titles, descriptions, and content to get clicks and deliver value on the other end, you can improve your search engine rankings.
Social signals
When people share your content on social media, it’s another sign that it’s valuable. Cognitive SEO’s study of 23 million shares found a definitive link between social shares and search engine rankings.
However, Google's official word is that social shares are not a direct ranking factor. Also, links from Twitter or Facebook are not counted the same as links from other authoritative websites.
Still, there's no denying that pages with the highest ranking in Google search results tend to have a lot of shares. Although this is probably due to a few related factors:
More social shares generate more traffic to the page itself
More shares also make it more likely that your content will generate backlinks.
For this purpose, you not only need to have a presence on social media, but you also need to make it easy to share your content and amplify those social signals. So, we have some great tips for doing this in our guest blogging guide and our guide to growing your email list with social media.
Final Thoughts:
You should never sacrifice your user experience (UX) to make Google happy. Doing so will only annoy your audience, which ironically will get you penalized by Google. SEO is a long-term process and you can’t do it in a single day. As a result, we discussed that there are several things you need to consider while working on increasing Google rankings. Create amazing content that your users will love.
Then, with the same amount of energy, optimize that content to help Google understand why your audience loves it so much. But always, no matter what, start with your user in mind. For more information, check out the Best SEO Company in India for help in improving your Google rankings.