Live video is the third most engaging type of in-feed social content, partly because consumers are looking for authentic, less-produced experiences with brands.
Whether you’re vlogging from your car or conducting a Q&A session, responding to people in real-time establishes a more personal connection with your followers. Live videos on TikTok are also quite popular among shoppers.
live video post on TikTok
Note that many followers might not be able to join live, so giving them the option to go back on their own time is a great way to keep them engaged.
16. Poll your audience
If social media has taught us anything, it’s that people love to share their opinions.
Social media features such as X or Instagram polls are a one-click way to get a sri lanka mobile database pulse on your followers. You can also use visuals to poll followers like Halo Top:
halo top social media poll example
Polls don’t need to be a formal affair, nor do they need to be sales-related. Social media represents a conversation, so be willing to listen to your follower’s feedback.