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11 Facts About Voters You Need to Know

Posted: Wed Feb 19, 2025 8:13 am
by monira444
Some interesting facts and information about voters cannot be overlooked in your strategy. This post brings some of them to you.
To outline your electoral campaign strategies and improve your actions during your term, you need to understand the profile of the Brazilian electorate. This information is very important and will optimize your processes and bring you closer to your goals. Therefore, we have selected 11 facts about voters that you need to know to boost your work.



1. The majority of voters are women
The latest statistics released by the Superior Electoral Court , from October 2019, show that Brazil has a total of 147,415,053 voters. Of this amount, 52.62% are women , represented by 77,566,884 voters.

This is one of the most important facts about voters, since a turkey mobile database predominantly female electorate demands positions that lead to the development of public policies aimed at this audience. This gender has a series of very specific demands and they cannot be left out of the campaign plan if you want to be voted for by them.

2. Age range
The electoral population is made up of different age groups, but the largest concentration is between 45 and 59 years old, with around 36,079,059 voters. The age groups are distributed as follows in the electoral panorama:

People over 79 years of age correspond to 2.860% of the voting population.

These questions are very important, as they will help you define your campaign strategy . For example, if we add up the percentage of young voters, this leads us to think that the use of social media such as Instagram could be adopted, as it is aimed at young people, and this audience is very important.

3. Level of education
The majority of voters started but did not finish primary school, which corresponds to 24.574% of the voting population. This perception is very important to use language appropriate to existing profiles.