Top 10 SEO Metrics to Use
Posted: Mon Dec 23, 2024 7:07 am
Using these metrics and KPIs will help us monitor and improve the SEO of our website, as well as help us permanently and continuously find new keywords to position and that bring us visits through the long tail. Here we will present 10 metrics that will serve you well.
1.- Keep URLs Alive
It is important to know that Google will not waste its resources on pages that have little value for the user and therefore create a bad experience for the search engine user.
It is necessary that the URL is alive and is considered by Google in georgia business email list its results to bring traffic.
We will know if a URL is alive because we will see it both in Google Analytics actively providing organic traffic and in Search Console in the URL search analysis, providing impressions, clicks, and ranking in a considerable position.
2.- Indexing
Finding out how well Google rates our website, or whether there is a content strategy that is failing, technical errors on the website, or user signals such as bounce rates and dwell time that are causing our indexation to drop, can show us how well Google rates our website.
In Search Console we can see the total indexing status of our website .
This indicates how much or how little Google has on our website. The goal is to have as much indexing as possible, ideally complete.
More indexed pages means more URLs and potential terms to generate impressions and clicks on our domain.
3.- Impressions on Google
In Search Console, we can see, in the search analysis , the impressions that will show us the general topics , as Keywords, for which our website appears in the search results.
Be careful! This does not mean that they are the exact Keywords, and all the long tail, complex and related searches for which we appear are activated by more general Keywords, which are the ones we will see in this report and which, in any case, when they increase in quantity, it is a sign of good health for our website.
Finally, we must be careful with this indicator, because a decrease in searches also causes a decrease in impressions.
4.- Length of stay
Along with the CTR of our results on Google, the time spent on our website is one of the human indicators that contributes the most quality to our presence on the Internet.
Let's say that the more time and interaction with our website, the more quality Google perceives.
5.- Visibility
This is undoubtedly a key index of a website's SEO metrics .
Visibility is synonymous with the traffic and position that they bring me , so that the greater the volume of terms for which I rank and the better position I have for each of them, the more visibility I will obtain.
Being first for all of them would give me 100% visibility.
It must be taken into account that times have changed, we no longer talk about positioning specific keywords for a client or a boss, we talk about visibility.
6.- Loading time
At the SEO metrics level, we are interested in the average loading speed of the website for Googlebot, which we can find in Search Console, as well as crawling, crawl statistics and loading times where we see the minimum, maximum and average points.
7.- Total organic traffic
This is something to consider, as this is where we collect all the harvested data. Has my website traffic increased? And this is where we see if the traffic has increased . It is best to compare it with similar periods: the same month last year, the previous month compared to the current one, and thus see the general trend of the last few months.
1.- Keep URLs Alive
It is important to know that Google will not waste its resources on pages that have little value for the user and therefore create a bad experience for the search engine user.
It is necessary that the URL is alive and is considered by Google in georgia business email list its results to bring traffic.
We will know if a URL is alive because we will see it both in Google Analytics actively providing organic traffic and in Search Console in the URL search analysis, providing impressions, clicks, and ranking in a considerable position.
2.- Indexing
Finding out how well Google rates our website, or whether there is a content strategy that is failing, technical errors on the website, or user signals such as bounce rates and dwell time that are causing our indexation to drop, can show us how well Google rates our website.
In Search Console we can see the total indexing status of our website .
This indicates how much or how little Google has on our website. The goal is to have as much indexing as possible, ideally complete.
More indexed pages means more URLs and potential terms to generate impressions and clicks on our domain.
3.- Impressions on Google
In Search Console, we can see, in the search analysis , the impressions that will show us the general topics , as Keywords, for which our website appears in the search results.
Be careful! This does not mean that they are the exact Keywords, and all the long tail, complex and related searches for which we appear are activated by more general Keywords, which are the ones we will see in this report and which, in any case, when they increase in quantity, it is a sign of good health for our website.
Finally, we must be careful with this indicator, because a decrease in searches also causes a decrease in impressions.
4.- Length of stay
Along with the CTR of our results on Google, the time spent on our website is one of the human indicators that contributes the most quality to our presence on the Internet.
Let's say that the more time and interaction with our website, the more quality Google perceives.
5.- Visibility
This is undoubtedly a key index of a website's SEO metrics .
Visibility is synonymous with the traffic and position that they bring me , so that the greater the volume of terms for which I rank and the better position I have for each of them, the more visibility I will obtain.
Being first for all of them would give me 100% visibility.
It must be taken into account that times have changed, we no longer talk about positioning specific keywords for a client or a boss, we talk about visibility.
6.- Loading time
At the SEO metrics level, we are interested in the average loading speed of the website for Googlebot, which we can find in Search Console, as well as crawling, crawl statistics and loading times where we see the minimum, maximum and average points.
7.- Total organic traffic
This is something to consider, as this is where we collect all the harvested data. Has my website traffic increased? And this is where we see if the traffic has increased . It is best to compare it with similar periods: the same month last year, the previous month compared to the current one, and thus see the general trend of the last few months.