How to create strategic partnerships with Black creators
Posted: Wed Feb 19, 2025 7:05 am
Celebrate by amplifying voices within the Black community and collaborating with Black creators. Powell says brands want to work with creators because of what they have to offer whether it’s their personality, interests, unique point of view or how they create content. Just as consumers enjoy purchasing from brands that are authentic and allow them to feel like they can trust them, brands want to work with creators they can trust.
According to The Sprout Social Index™, authenticity is ranked as one of the most important traits of brand content. Powell says authenticity is one of the best ways to achieve that trust consumers are seeking.
“Often, as creators, we’re the face of the brand. We are the people behind paraguay mobile database the scenes. So why not infuse who we are into the content that we create? One of those ways to do that is by showing up authentically in who you are,” she says.
Rethink collaboration to achieve authenticity
She recommends brands rethink their approach to establishing connections to help maintain the authenticity consumers seek. She points out that often when we think about relationships between brands and creators, it’s rooted in contract, but human connection makes all the difference.
She explains when she works with brands, she enjoys getting on calls to understand what the brand is trying to accomplish, their end goal and the best way to help them. Seeking this alignment is helpful because what a creator envisions for a brand’s channel or platform may look different compared to the brand’s perspective.
According to The Sprout Social Index™, authenticity is ranked as one of the most important traits of brand content. Powell says authenticity is one of the best ways to achieve that trust consumers are seeking.
“Often, as creators, we’re the face of the brand. We are the people behind paraguay mobile database the scenes. So why not infuse who we are into the content that we create? One of those ways to do that is by showing up authentically in who you are,” she says.
Rethink collaboration to achieve authenticity
She recommends brands rethink their approach to establishing connections to help maintain the authenticity consumers seek. She points out that often when we think about relationships between brands and creators, it’s rooted in contract, but human connection makes all the difference.
She explains when she works with brands, she enjoys getting on calls to understand what the brand is trying to accomplish, their end goal and the best way to help them. Seeking this alignment is helpful because what a creator envisions for a brand’s channel or platform may look different compared to the brand’s perspective.