KPI for Social Media Managers
Posted: Mon Dec 23, 2024 7:06 am
If you are part of the Social Media Manager team, you absolutely must monitor every single action carried out on social media. We are not talking about vanity metrics but data that allow you to understand how effectively your digital strategy is working. Does the public like your content? How many users do you manage danish mobile numbers to reach and how many interact with your posts?
These are just a small part of the questions you need to ask yourself to constantly monitor your social strategy. Social KPIs are divided into 3 categories:
Reach KPI (to monitor post coverage)
Engagement KPI (to monitor user interaction)
Conversion KPI (to monitor the conversion from user to customer)
Engagement Rate and Impressions
Engagement rate measures the rate of involvement, so the level of interaction of the audience (this includes likes, comments, saves and shares, video views). Impressions , on the other hand, are the number of views of a post.
Engagement rate = (Number of interactions on the post / Number of followers on the profile) x 100
The higher the engagement rate, the higher the number of impressions. Furthermore, impressions indicate how many people have seen that post but not how many have interacted and this is why it is always good to relate this data to the number of interactions.
CPC and CTR
CPC , or Cost Per Click , is useful for your advertising strategy and is the ratio between the cost of the campaign and the number of clicks received on the post. This data will help you understand how many people actually performed that specific action.
These are just a small part of the questions you need to ask yourself to constantly monitor your social strategy. Social KPIs are divided into 3 categories:
Reach KPI (to monitor post coverage)
Engagement KPI (to monitor user interaction)
Conversion KPI (to monitor the conversion from user to customer)
Engagement Rate and Impressions
Engagement rate measures the rate of involvement, so the level of interaction of the audience (this includes likes, comments, saves and shares, video views). Impressions , on the other hand, are the number of views of a post.
Engagement rate = (Number of interactions on the post / Number of followers on the profile) x 100
The higher the engagement rate, the higher the number of impressions. Furthermore, impressions indicate how many people have seen that post but not how many have interacted and this is why it is always good to relate this data to the number of interactions.
CPC and CTR
CPC , or Cost Per Click , is useful for your advertising strategy and is the ratio between the cost of the campaign and the number of clicks received on the post. This data will help you understand how many people actually performed that specific action.