Check out these examples of Content Marketing in the ICT sector

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More than a decade after its appearance, the blog is still the best platform for sharing quality content on the Internet and that is why any Content Marketing strategy worth its salt would be naked without it. It can be said that the blog is the starting point of content marketing , because thanks to it we can move through other channels such as social networks, SEO, etc.

For companies, blogs are the tool that best positions their brand in search engines, attracts users and leads them to their website. You only have to look at the numbers to understand the importance of blogs in a content marketing strategy. According to a study by Marketing Charts, 72% of companies think that creating relevant content is the most effective SEO tactic , and therefore, according to a study by the Content Marketing Institute , in 2017, 51% of companies will increase their budget for italy business mailing list content marketing.

However, in order to make the most of the potential of a blog, it is not enough to have one; it must be kept alive. In other words, it must be updated periodically with varied, useful and attractive content. In B2B company blogs, it is essential that they meet the needs of potential clients and resolve their doubts. Only in this way will it be possible to have an effective content marketing strategy that increases the visibility of the company and reinforces the brand image by positioning it as an expert in its sector, which obviously has a very positive impact on sales efforts.


The blog in an Inbound Marketing strategy
The purpose of inbound marketing is to attract traffic to a website and capture leads from among these users, and as we have seen throughout this article, the blog is the perfect tool for this. As you probably already know, inbound marketing is divided into four stages (attraction, conversion, closing and loyalty) and the blog is essential in the first two, as it has the ability to channel traffic to a website and, if the content is good, convert readers into leads through a newsletter or a contact form.