Through micro data analysis, community listening and storytelling, online is no longer so online but increasingly phygital . In fact, offline intertwines perfectly with online and creates a healthy and lasting relationship between brand and target.
Also interesting is the in-depth look at a new reality: the Metaverse .
Thanks to clear case studies danish mobile number and examples, Kotler explains in detail and in a simple way social by social and all the marketing tools that revolve around it .
Social Media Marketing Strategies and Tactics. Strategy, plan, audit.
The author, Jessica Piccaia , published this book in October 2023 and, more than a book, it is a real guide to creating valuable content.
Nowadays, in fact, companies that know how to use social media marketing well have a better chance of building and cultivating stable and lasting relationships with their target audience over time.
“Social Media Marketing – Strategy, plan, audit” by Jessica Piccaia
The author explains exactly this: social media are a useful tool for telling true , authentic and interesting stories for the public. Thanks to social media it is possible to study, understand and speak directly with people interested in our brand but to have their attention and their listening, it is necessary to provide them with valuable content .