Competitor insights
Posted: Tue Feb 18, 2025 8:18 am
Reliable "insider" information about competitors is a powerful tool for marketers and salespeople. But there is a difficulty here - it is usually not easy to get such information, because other companies do not write everything on their websites. Therefore, insights from former customers of competitors or leads who are choosing between you and them are worth their weight in gold. And you can also extract such "gold" by listening to conversations.
Again, you can search for deals in CRM filters where armenia telegram data sales indicated that the customer mentioned a competitor. We use AI so that we don’t waste hours searching and listening to conversations where other companies were mentioned. We simply filter with the competitor’s name and have all the conversations we need. Then we listen to these conversations or read the transcription and look for insights:
competitor's weaknesses - when the client says he doesn't like something or lists the reasons why he chooses another solution;
competitor strengths - when a customer says that you don't have some option or product that another company has;
arguments in favor of a competitor — for example, a special price, discount, affiliate program;
arguments in your favor - what makes you better and why they choose you;
when a competitor is really a better fit for the client — for example, when a lead needs a virtual number for personal use, and we don't provide one.
Again, you can search for deals in CRM filters where armenia telegram data sales indicated that the customer mentioned a competitor. We use AI so that we don’t waste hours searching and listening to conversations where other companies were mentioned. We simply filter with the competitor’s name and have all the conversations we need. Then we listen to these conversations or read the transcription and look for insights:
competitor's weaknesses - when the client says he doesn't like something or lists the reasons why he chooses another solution;
competitor strengths - when a customer says that you don't have some option or product that another company has;
arguments in favor of a competitor — for example, a special price, discount, affiliate program;
arguments in your favor - what makes you better and why they choose you;
when a competitor is really a better fit for the client — for example, when a lead needs a virtual number for personal use, and we don't provide one.