kademische Referenzen
Posted: Tue Feb 18, 2025 6:43 am
Liu, Y., Chen, Y., & Li, J. (2017). An empirical study on the effectiveness of Google Shopping ads. Journal of Electronic Commerce Research, 18(1), 1-16. This insightful study examines the impact of Google Shopping ads and suggests that product relevance, competitive pricing, and our trust in the seller play a crucial role in when and how these ads are displayed to potential shoppers.
Song, Y., Chen, H., & Xu, X. (2019). The impact of Google Shopping Ads on online shopping behavior. hungary mobile database Journal of Electronic Commerce Research, 20(3), 189-202. Here the authors address what makes a Google Shopping ad really attractive. They argue that it's not just what the product is or how much it costs that matters, but also how it looks in pictures, what other people say about it, and whether there's an offer that makes it even more attractive.
Wei, Y., & Song, Y. (2019). The impact of Google Shopping Ads on paid search marketing. Journal of Interactive Marketing, 47, 48-65. Have you ever wondered why some products stick to your search queries like a burr? These researchers felt the same way. They found that a product that really matches your search queries, is accurately described, and uses the perfect keywords is much more likely to get the top spot in the ad than a product that is only vaguely related.
Song, Y., Chen, H., & Xu, X. (2019). The impact of Google Shopping Ads on online shopping behavior. hungary mobile database Journal of Electronic Commerce Research, 20(3), 189-202. Here the authors address what makes a Google Shopping ad really attractive. They argue that it's not just what the product is or how much it costs that matters, but also how it looks in pictures, what other people say about it, and whether there's an offer that makes it even more attractive.
Wei, Y., & Song, Y. (2019). The impact of Google Shopping Ads on paid search marketing. Journal of Interactive Marketing, 47, 48-65. Have you ever wondered why some products stick to your search queries like a burr? These researchers felt the same way. They found that a product that really matches your search queries, is accurately described, and uses the perfect keywords is much more likely to get the top spot in the ad than a product that is only vaguely related.